상세정보

This volume contains a series of interviews with the chief executives of 40 leading European companies, who discuss the distinctive European model of business management which is emerging to rival US and Japanese practices. The opportunities of the European marketplace are fully exploited.

정보제공 :

CONTENTS
Foreword = 9
Introduction = 11
 The aim of the study = 11
 Participants in the study = 12
 European Round Table of Industrialists (ERT) = 15
 Groupe ESC Lyon = 16
1 How Europeans view management = 17
 The evolving European management model = 18
 The challenge of change  = 20
 Social change = 21
 The response to change = 22
2 A changing order = 25
 A new world order = 26
 The importance of balance = 27
 Maintaining balance in turbulence = 28
3 The European view of the world = 31
 Echoes of humanism = 31
 Contradictions = 33
 The desire to survive = 35
 A summarizing view = 35
 A cultural heritage = 37
4 Managing international diversity = 39
 The pros and cons of diversity = 40
 Who has the know-how? = 43
 Understanding and respecting other cultures = 46
 A 'glocal' approach to the Single Market = 50
 Integrating diversity = 53
5 Social responsibility = 55
 A broader purpose = 56
 The company as part of society = 57
 The price of a social role = 59
 Links with government = 60
 Long-term thinking = 62
 Constraints on British firms = 64
 Maintaining an equilibrium = 66
6 Internal negotiations = 67
 Labour relations = 68
 The northern system = 70
 The Latin system = 71
 The British variation = 72
 Towards a more united approach = 73
7 Attitudes to human resources = 75
 Japanese attitudes = 75
 Contrasts with America = 76
 Individuality and conformity = 77
 Mistrust of authority = 78
 Quality of life = 79
 Learning from Japan = 80
 'Female' characteristics = 81
8 Women in business = 83
 Scandinavia leads Europe = 84
 Ability more than ambition = 85
 Glass ceilings = 86
 Combining career and family = 87
 A generation seeking balance = 89
 'Macho' is outmoded = 89
 'Equality' must mean 'equal' = 91
 Ahead of the rest = 91
9 Management with leadership = 93
 Management = 93
 Leadership = 94
 Japanese CEOs manage more than lead = 97
 Systems are not enough = 99
 Tools and rules = 100
 Balancing systems and sense = 102
 Leading and managing = 103
10 Competing worldwide = 105
 Customers and quality = 106
 A world outlook = 109
 Global markets = 110
 Not either/or, but both = 111
11 Future challenges = 113
 The industry/finance interface = 114
 Balancing social responsibility with competitiveness = 115
 Making the most of the Single Market = 116
 Building in flexibility = 116
 Quality in people as well as products and processes = 117
 Customer service at every level = 118
 Eastern Europe = 119
12 Euromanagement skills = 121
 The capacity to change = 122
 An open mindset = 122
 The ability to learn from others = 123
 An entrepreneurial spirit = 124
 Communication skills = 125
 Business schools for the Single Market = 126
13 Reconciling forces = 131
 A European management model = 131
 Reconciling contradictory forces = 132
Appendix: The participants in the study = 135