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| 090 | 1 | ▼a 658.8342 ▼b C758 |
| 245 | 0 0 | ▼a Consumer value : ▼b a framework for analysis and research / ▼c edited by Morris B. Holbrook. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 1999. | |
| 300 | ▼a xvi, 203 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a Routledge interpretive marketing research series |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook. |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Consumers ▼x Research ▼x Methodology. |
| 700 | 1 | ▼a Holbrook, Morris B. |
Holdings Information
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| No. 1 | Location Main Library/Education Reserves1/ | Call Number 658.8342 C758 | Accession No. 111142426 (7회 대출) | Availability Available | Due Date | Make a Reservation | Service |
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Contents information
Book Introduction
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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Table of Contents
CONTENTS List of figures and tables = ⅸ List of contributors = ⅹ Preface = xiii Introduction to consumer value / MORRIS B. HOLBROOK = 1 1 The value of time in the context of waiting and delays / FRANCE LECLERC ; BERND H. SCHMITT = 29 2 Value as excellence in the consumption experience / RICHARD L. OLIVER = 43 3 The value of status and the status of value / MICHAEL R. SOLOMON = 63 4 Possessions, materialism, and other-directedness in the expression of self / MARSHA L. RICHINS = 85 5 The dangers and opportunities of playful consumption / KENT GRAYSON = 105 6 Aesthetic value : beauty in art and fashion / JANET WAGNER = 126 7 Ethics and the Typology of Consumer Value / N. CRAIG SMITH = 147 8 Devaluing value: the apophatic ethic and the spirit of postmodern consumption / STEPHEN BROWN = 159 Conclusions / MORRIS B. HOLBROOK = 183 Index = 199