| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000000664255 | |
| 005 | 20240318154053 | |
| 008 | 980507s1999 maua b 001 0 eng | |
| 010 | ▼a 98024923 //r98 | |
| 020 | ▼a 087584863X (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d NOR ▼d 211009 | |
| 049 | ▼a OCLC ▼l 111157593 | |
| 050 | 0 0 | ▼a HC79.I55 ▼b S53 1999 |
| 082 | 0 0 | ▼a 658.4/038 ▼2 21 |
| 090 | ▼a 658.4038 ▼b S529i | |
| 100 | 1 | ▼a Shapiro, Carl ▼0 AUTH(211009)65945. |
| 245 | 1 0 | ▼a Information rules : ▼b a strategic guide to the network economy / ▼c Carl Shapiro, Hal R. Varian. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press, ▼c 1999. | |
| 300 | ▼a x, 352 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼g ch. 1. ▼t Information economy -- ▼g ch. 2. ▼t Pricing information -- ▼g ch. 3. ▼t Versioning information -- ▼g ch. 4. ▼t Rights management -- ▼g ch. 5. ▼t Recognizing lock-in -- ▼g ch. 6. ▼t Managing lock-in -- ▼g ch. 7. ▼t Networks and positive feedback -- ▼g ch. 8. ▼t Cooperation and compatibility -- ▼g ch. 9. ▼t Waging a standards war -- ▼g ch. 10. ▼t Information policy. |
| 650 | 0 | ▼a Information technology ▼x Economic aspects. |
| 650 | 0 | ▼a Information society. |
| 700 | 1 | ▼a Varian, Hal R., ▼d 1947- ▼0 AUTH(211009)121427. |
| 950 | 1 | ▼b $ 29.95 |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4038 S529i | 등록번호 111157593 (56회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4038 S529i | 등록번호 111582199 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 3 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4038 S529i | 등록번호 151099040 (5회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4038 S529i | 등록번호 111157593 (56회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4038 S529i | 등록번호 111582199 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4038 S529i | 등록번호 151099040 (5회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standing economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a web site, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of their information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
정보제공 :
목차
1 The Information Economy 2 Pricing Information 3 Versioning Information 4 Rights Management 5 Recognizing Lock-In 6 Managing Lock-In 7 Networks and Positive Feedback 8 Cooperation and Compatibility 9 Waging a Standards War 10 Information Policy
정보제공 :