| 000 | 00944camuu22002894a 4500 | |
| 001 | 000000776210 | |
| 005 | 20020806093613 | |
| 008 | 000608s2001 nyua b 001 0 eng | |
| 010 | ▼a 00055928 | |
| 020 | ▼a 0071362460 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d C#P ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | ▼l 111217007 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .M3837 2001 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 21 |
| 090 | ▼a 658.4 ▼b M147p2 | |
| 100 | 1 | ▼a McGrath, Michael E. |
| 245 | 1 0 | ▼a Product strategy for high technology companies : ▼b accelerating your business to web speed / ▼c Michael E. McGrath. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a New York : ▼b McGraw-Hill, ▼c c2001. | |
| 300 | ▼a xx, 378 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Product management. |
| 650 | 0 | ▼a High technology industries ▼x Management. |
| 650 | 0 | ▼a Industrial management. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4 M147p2 | 등록번호 111217007 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 M478p2 | 등록번호 151147093 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4 M147p2 | 등록번호 111217007 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 M478p2 | 등록번호 151147093 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
정보제공 :
목차
Part I: Framework for Product Strategy.
1. Strategy Requires Vision.
2. Aligning Vision and Strategy.
3. Building the Foundation: Product Platform Strategy.
4. Defining the Offerings: Product Line Strategy.
5. Addressing Market Realities: the MPP Framework.
6. Successful Expansion Paths: The Leveraged Expansion Framework.
Part II: Competitive Strategy.
7. Achieving Sustained Differentiation Using Vectors of Differentiation.
8. Product Pricing Strategy.
9. Taking Advantage of First-to-Market and Fast-Follower Strategies.
10. Thinking Globally About Product Strategy.
11. Understanding the Opportunities and Risks of Cannibalization.
Part III: Growth Strategies.
12. Highways to Rapid Growth.
13. Growth Through Acquisitions.
14. Growth Through New Ventures.
15. Growth Through Innovation.
Part IV: The Process of Product Strategy.
16. Strategic Balance and Portfolio Management.
17. Process Elements.
정보제공 :