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Managerial marketing : strategy and cases

Managerial marketing : strategy and cases

자료유형
단행본
개인저자
Bell, Martin L. Vincze, Julian W.
서명 / 저자사항
Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.
발행사항
New York :   Elsevier,   c1988.  
형태사항
xviii, 708 p. : ill. ; 27 cm.
ISBN
044401215X
서지주기
Includes bibliographical references and index.
일반주제명
Marketing --Management. Marketing --Decision making. Marketing --Decision making --Case studies.
000 00797camuuu200253 a 4500
001 000000907688
005 19981211105001.0
008 870805s1988 nyua b 00110 eng
010 ▼a 87022306
020 ▼a 044401215X
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 452039058
050 0 0 ▼a HF5415.13 ▼b .B434 1988
082 0 0 ▼a 658.8 ▼2 19
090 ▼a 658.8 ▼b B434m
100 1 ▼a Bell, Martin L.
245 1 0 ▼a Managerial marketing : ▼b strategy and cases / ▼c Martin L. Bell, Julian W. Vincze.
260 ▼a New York : ▼b Elsevier, ▼c c1988.
300 ▼a xviii, 708 p. : ▼b ill. ; ▼c 27 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Marketing ▼x Decision making.
650 0 ▼a Marketing ▼x Decision making ▼x Case studies.
700 1 ▼a Vincze, Julian W.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
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