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Cases in marketing management 6th ed

Cases in marketing management 6th ed

자료유형
단행본
개인저자
Bernhardt, Kenneth L., 1944- Kinnear, Thomas C., 1943-.
서명 / 저자사항
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
판사항
6th ed.
발행사항
Burr Ridge, IL :   Irwin,   c1994.  
형태사항
xiv, 754 p. : ill. ; 25 cm.
총서사항
The Irwin series in marketing.
ISBN
0256122466
서지주기
Includes bibliographical references.
일반주제명
Marketing --Management --Case studies. Marketing --Decision making --Case studies.
000 00808camuuu200253 a 4500
001 000000900150
005 19990107164038.0
008 930624s1994 ilua b 000 0 eng d
010 ▼a 93005594
020 ▼a 0256122466
040 ▼a 244002 ▼c 244002
049 0 ▼l 151003414
082 0 4 ▼a 658.8 ▼2 20
090 ▼a 658.8 ▼b B527c6
100 1 ▼a Bernhardt, Kenneth L., ▼d 1944-
245 1 0 ▼a Cases in marketing management / ▼c Kenneth L. Bernhardt, Thomas C. Kinnear.
250 ▼a 6th ed.
260 ▼a Burr Ridge, IL : ▼b Irwin, ▼c c1994.
300 ▼a xiv, 754 p. : ▼b ill. ; ▼c 25 cm.
440 4 ▼a The Irwin series in marketing.
504 ▼a Includes bibliographical references.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
650 0 ▼a Marketing ▼x Decision making ▼x Case studies.
700 1 ▼a Kinnear, Thomas C., ▼d 1943-.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.8 B527c6 등록번호 151003414 도서상태 대출가능 반납예정일 예약 서비스 B M ?

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