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Market-based management : strategies for growing customer value and profitability / 6th ed

Market-based management : strategies for growing customer value and profitability / 6th ed (1회 대출)

자료유형
단행본
개인저자
Best, Roger J.
서명 / 저자사항
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
판사항
6th ed.
발행사항
Boston :   Pearson,   c2013.  
형태사항
xxiv, 552 p. : ill. ; 23 cm.
ISBN
9780130387752 (pbk.) 0130387754 (pbk.)
서지주기
Includes bibliographical references and index.
일반주제명
Marketing --Management.
000 00000cam u2200205 a 4500
001 000045811062
005 20250304090102
008 140918s2013 maua b 001 0 eng
010 ▼a 2011037795
020 ▼a 9780130387752 (pbk.)
020 ▼a 0130387754 (pbk.)
035 ▼a (KERIS)REF000016524397
040 ▼a DLC ▼c DLC ▼d YDX ▼d YDXCP ▼d BWX ▼d DLC ▼d 211009
050 0 0 ▼a HF5415.13 ▼b .B46 2013
082 0 0 ▼a 658.8 ▼2 23
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b B561m6
100 1 ▼a Best, Roger J. ▼0 AUTH(211009)32993.
245 1 0 ▼a Market-based management : ▼b strategies for growing customer value and profitability / ▼c Roger J. Best.
250 ▼a 6th ed.
260 ▼a Boston : ▼b Pearson, ▼c c2013.
300 ▼a xxiv, 552 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing ▼x Management.
945 ▼a KLPA

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