| 000 | 00833camuuu200253 a 4500 | |
| 001 | 000000918258 | |
| 005 | 19990118140753.0 | |
| 008 | 940315s1995 ilua b 001 0 eng | |
| 010 | ▼a 94009055 | |
| 020 | ▼a 0256141479 (acid-free recycled paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151024400 |
| 050 | 0 0 | ▼a HD62.5 ▼b .H577 1995 |
| 082 | 0 0 | ▼a 658.4/21 ▼2 20 |
| 090 | ▼a 658.421 ▼b H673e3 | |
| 100 | 1 | ▼a Hisrich, Robert D. |
| 245 | 1 0 | ▼a Entrepreneurship : ▼b starting, developing, and managing a new enterprise / ▼c Robert D. Hisrich, Michael P. Peters. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Chicago : ▼b Irwin, ▼c c1995. | |
| 300 | ▼a xx, 650 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a New business enterprises ▼x Management. |
| 650 | 0 | ▼a Entrepreneurship. |
| 700 | 1 | ▼a Peters, Michael P. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.421 H673e3 | 등록번호 151024400 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS PART Ⅰ The Entrepreneurial Perspective = 1 1 bASIS AND CHALLENGES OF ENTREPRENEURSHIP = 2 2 SELF-ASSESSMENT AND THE ENTREPRENEURIAL PROCESS = 24 3 ENTREPRENEURIAL CHARTCTERISTICS = 48 PART Ⅱ Starting a New Venture and Developing the Business = 85 4 THE BUSINESS IDEA = 86 5 THE BUSINESS PLAN = 110 6 THE MARKETING PLAN = 132 7 THE FINANCIAL PLAN = 156 8 THE ORGANIZATIONAL PLAN = 172 PART Ⅲ Financing a New Venture = 231 9 SOURCES OF CAPITAL = 232 10 VENTURE CAPITAL = 258 11 GOING PUBLIC = 292 PART Ⅵ Managing the New Venture = 371 12 MANAGING DURING EARLY OPERATIONS = 372 13 MANAGING GROWTH AND EXPANSION = 396 14 ENDING THE VENTRUE = 434 PART Ⅴ Special Issues for the Entrepreneur = 483 15 LEGAL ISSUES FOR THE ENTREPRENEUR = 484 16 STARTING A NEW VENTRUE THROUGH FRANCHISING OR ACQUISITION = 510 17 INTRAPRENEURSHIP = 532 18 INTERNATIONAL ENTREPRENEURSHIP : OPPORTUNITIES AND PROBLEMS = 556