This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical, step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a new chapter, "Quality and the Human Factor", as well as current management themes that will keep the text at the forefront of the market. Features: * Two short cases at the end of each chapter provide current material for student analysis and classroom discussion. Students are encouraged to apply their knowledge of chapter topics. * A comprehensive case ends each of the text's five parts. Combining topics from a number of chapters, these cases illustrate venture creations or managerial ideas confronted by real-world companies. Students can compare their conclusions with the actual outcomes of the cases provided in the Instructor's Manua. * "Contemporary Entrepreneurship" boxes in each chapter illustrate a range of ideas related to entrepreneurship, from finding an entrepreneurial niche to stressing service in the small business to revealing the secrets of an entrepreneurial spirit. Each is unique in its application to entrepreneurial activity for the 1990s and into the year 2000. * End-of-chapter experiential exercises allow students to apply their knowledge of chapter content to topics like "Developing a Business Plan" and "Analysing the Funding Sources". Self-tests address questions like "Are You a Higher Achiever?" * The national award-winning "Roaring 20s Museum" business plan follows Chapter 10. This unique business plan for a gangster museum in the city of Chicago provides a hands-on, step-by-step representation of how to manage a new business venture. New to this edition: * The "Entrepreneurial Profiles" have been replaced with a new feature titled "The Entrepreneurial Edge". These new boxes will highlight some of the latest technological advances for entrepreneurs. These items have been selected from the most current publications such as Small Business Computing and Inc. Technology. * The Contemporary Entrepreneurship boxes have been updated and revised to illustrate one or more contemporary ideas related to entrepreneurship. The topics range from finding an entrepreneurial niche to revealing the secrets of the entrepreneurial spirit. * A new chapter 20, "Quality and the Human Factor: Continuity Challenges for Entrepreneurs" connects the importance of managing your human resources with the outcome of the quality of the entrepreneur's product or service. * Chapter 1 "The Entrepreneurial Revolution" now addresses all of the contemporary issues found in Part V of last edition: ethical and social responsibility challenges, women and minority entrepreneurs, diversity and the latest trends in entrepreneurship research.
정보제공 : 
