The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth / First Edition
| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045925246 | |
| 005 | 20251121141841 | |
| 008 | 180104s2017 nyu b 001 0 eng d | |
| 010 | ▼a 2017038383 | |
| 020 | ▼a 9781101903209 (hbk : alk. paper) | |
| 020 | ▼z a 9781101903216 (ebk) | |
| 020 | ▼a 9781524762391 (international edition) | |
| 035 | ▼a (KERIS)REF000018547292 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HB615 ▼b .R54 2017 |
| 082 | 0 0 | ▼a 658.4/21 ▼2 23 |
| 084 | ▼a 658.421 ▼2 DDCK | |
| 090 | ▼a 658.421 ▼b R559s | |
| 100 | 1 | ▼a Ries, Eric, ▼d 1978- ▼0 AUTH(211009)176292. |
| 245 | 1 4 | ▼a The startup way : ▼b how modern companies use entrepreneurial management to transform culture and drive long-term growth / ▼c Eric Ries. |
| 250 | ▼a First Edition. | |
| 260 | ▼a New York : ▼b Currency, ▼c c2017. | |
| 300 | ▼a ix, 390 p. ; ▼c 22 cm. | |
| 504 | ▼a Includes bibliographical references (p. 371-381) and index. | |
| 505 | 0 | ▼a Introduction -- The modern company -- Respect the past, invent the future : creating the modern company -- Entrepreneurship : the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- A road map for transformation -- The transformation: phase one -- The transformation: phase two -- The transformation: phase three -- Innovation accounting -- The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue -- A new civic religion -- Appendix 1: Additional resources -- Appendix 2: A catalog of mvps -- Note on research methods -- Disclosures -- Acknowledgments -- Notes -- Index. |
| 650 | 0 | ▼a Entrepreneurship. |
| 650 | 0 | ▼a Corporate culture. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.421 R559s | 등록번호 111783767 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Bestselling author, entrepreneur, and Lean startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy and saavy to reinvigorate their company and operations, spark innovation, and drive growth.
In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations. ?For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. ?In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the world's most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. ?At GE, Ries's ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book.? ?
For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
정보제공 :
목차
Part one: The modern company -- Respect the past, invent the future: Creating the modern company -- Entrepreneurship: The missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- Part two: A road map for transformation -- Phase one: Critical mass -- Phase two: Scaling up -- Phase three: Deep systems -- Innovation accounting -- Part three: The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue: A new civic religion.