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Golbal business strategy

Golbal business strategy

자료유형
단행본
개인저자
John, Robin.
서명 / 저자사항
Golbal business strategy / edited by Robin John.
발행사항
London :   International Thomson Business Press,   c1997.  
형태사항
viii, 353 p. : ill. ; 25 cm.
ISBN
0415119790
서지주기
Includes bibliographical references and index.
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001 000000966001
005 19990122111828.0
008 971113s1997 enka b 001 0 eng d
020 ▼a 0415119790
040 ▼a 244002 ▼c 244002
049 0 ▼l 151055190
082 0 4 ▼a 658.4012 ▼2 20
090 ▼a 658.4012 ▼b G562
245 0 0 ▼a Golbal business strategy / ▼c edited by Robin John.
260 ▼a London : ▼b International Thomson Business Press, ▼c c1997.
300 ▼a viii, 353 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
700 1 ▼a John, Robin.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.4012 G562 등록번호 151055190 도서상태 대출가능 반납예정일 예약 서비스 B M ?

컨텐츠정보

목차


CONTENTS

Notes on the contributors = ⅸ

Acknowledgments = xi

Introduction = 1

 Focus and approach = 1

 Terminology = 1

 Organization and structure = 2

 Suggestions for teaching and study = 4

Part One The environment, growth and development of international firms = 7

 1 The evolution of international business enterprise / by Howard Cox = 9

  1.1 Introduction = 9

  1.2 Early forms of FDI = 11

  1.3 FDI and managerial capitalism = 16

  1.4 Britain's foreign investments, 1865-1914 = 17

  1.5 FDI from the United States and continental Europe before 1914 = 23

  1.6 FDI before 1914 = 28

  1.7 Foreign investment from the First World War to the Great Crash = 30

  1.8 International firms in depression and war = 36

  1.9 American multinationals and the postwar recovery = 40

  1.10 Further reading = 44

  1.11 Questions for further discussion = 46

 2. Internationalization trends / by Grazia Ietto-Gillies = 47

  2.1 Introduction = 47

  2.2 Transnational companies and the network of their operations = 47

  2.3 Macro trends = 57

  2.4 Geographical patterns = 63

  2.5 Sectoral changes = 69

  2.6 Conclusions = 70

  2.7 Further reading = 70

  2.8 Questions for further discussion = 71

 3. The environment of international business / by Grazia Ietto-Gillies = 73

  3.1 Introduction = 73

  3.2 The political environment = 74

  3.3 The technological environment = 78

  3.4 Organizational developments = 83

  3.5 Implications of various favourable conditions = 85

  3.6 Conclusions = 88

  3.7 Further reading = 89

  3.8 Questions for further discussion = 89

 4 The international trading environment / by Nigel Grimwade = 91

  4.1 Introduction = 92

  4.2 The growth in world trade = 96

  4.3 The geographical composition of world trade = 96

  4.4 The regional network of world trade = 100

  4.5 The commodity composition of world trade = 101

  4.6 Patterns of international specialization = 103

  4.7 The institutional framework = 108

  4.8 Conclusion = 110

  4.9 Suggestions for further reading = 111

  4.10 Questions for further discussion = 111

 5 Alternative approaches to the explanation of international production / by Grazia Ietto-Gillies = 113

  5.1 Introduction = 113

  5.2 Why do we need theories? = 114

  5.3 The neoclassical approach = 117

  5.4 Macroeconomic approaches = 125

  5.5 Market structure, power and conflicts = 130

  5.6 The eclectic approach = 137

  5.7 Conclusions = 141

  5.8 Suggestions for further reading = 143

  5.9 Suggestions for group work = 143

  5.10 Mini case studies = 143

 6 International trade and global competition / by Howard Cox ; Nigel Grimwade = 153

  6.1 Introduction = 153

  6.2 The limitations of neoclassical trade theory = 155

  6.3 Trade theory and the growth of firms = 158

  6.4 From comparative advantage to competitive advantage = 164

  6.5 Conclusion = 170

  6.6 Further reading = 171

  6.7 Questions for further discussion = 172

Part Two International business strategy and management = 173

 7 Strategic planning and management in international firms / by Robin John = 175

  7.1 Strategic planning and management in international firms = 175

  7.2 The definition of strategy = 176

  7.3 The need for strategic management and planning = 177

  7.4 The international strategic management process = 177

  7.5 Competitive environment and industry characteristics = 182

  7.6 Strategic group analysis = 189

  7.7 Internal resource analysis = 191

  7.8 Value chain analysis = 193

  7.9 Strategy formulation : strategic options = 196

  7.10 Summary = 201

  7.11 Further reading = 202

  7.12 Questions for further discussion = 203

  Appendix A : international performance analysis = 207

 8 International business strategy / by Robin John = 213

  8.1 Introduction = 213

  8.2 Generic strategy and competitive advantage = 214

  8.3 Global industries and muiltidomestic industries = 215

  8.4 Reasons for globalization = 218

  8.5 Critique of the globalization thesis = 221

  8.6 The empirical measurement of global integration = 222

  8.7 International generic strategy = 225

  8.8 The international value chain = 227

  8.9 Configuration and co-ordination of international activities = 229

  8.10 Configuration of operations and productions = 231

  8.11 The transnational strategy epoch = 235

  8.12 Summary = 238

  8.13 Further reading = 239

  8.14 Questions for further discussion = 240

 9 The implementation of international business strategy / by Robin John = 247

  9.1 Introduction = 247

  9.2 Strategic alliances and joint ventures = 247

  9.3 Types of joint ventures and strategic alliances = 249

  9.4 Reasons for the use of joint ventures and strategic alliances = 251

  9.5 The continuing role of joint ventures = 253

  9.6 Disadvantages and costs of international collaboration = 254

  9.7 The balance of advantage = 256

  9.8 International acquisitions = 258

  9.9 Problems and disadvantages of international acquisitions = 259

  9.10 Foreign market entry and development = 261

  9.11 Export entry modes = 263

  9.12 Contractual entry modes = 264

  9.13 Investment entry modes = 265

  9.14 Determinants of foreign market entry mode = 266

  9.15 Summary = 270

  9.16 Further reading = 270

  9.17 Questions for further discussion = 271

 10 International organizational structure / by Robin John = 273

  10.1 Introduction = 273

  10.2 Historical development of international organizational structure = 274

  10.3 Choice of international organizational alternatives = 276

  10.4 Stopford and Wells' empirical study of structure = 282

  10.5 International strategy and structure = 285

  10.6 The transnational corporation, heterarchy and informal processes = 289

  10.7 Strategic predisposition and EPRG profile = 292

  10.8 Critique of the transnational solution = 294

  10.9 Summary = 296

  10.10 Further reading = 297

  10.11 Questions for further discussion = 298

 11 Globalization and human resources management / by Michael Allen ; Edward Finn = 301

  11.1 Introduction = 301

  11.2 Globalization = 301

  11.3 Alternative models of human resource management = 302

  11.4 Employee relations and statutory employment rights = 305

  11.5 National and regional variations in collective bargaining = 307

  11.6 Trade unionsm = 308

  11.7 Employers' organizations = 311

  11.8 Competitive advantage and culture change = 311

  11.9 The quest for the multicultural global organization = 314

  11.10 The significance of national cultures = 317

  11.11 Developing cross-border management = 318

  11.12 Conclusions = 321

  11.13 Further reading = 322

  11.14 Questions for further discussion = 322

References = 325

Index = 345



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