| 000 | 00751camuuu200241 a 4500 | |
| 001 | 000001024267 | |
| 005 | 19990122130510.0 | |
| 008 | 980624s1998 ohua b 001 0 eng | |
| 010 | ▼a 97037073 | |
| 020 | ▼a 0538867701 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 | |
| 049 | 0 | ▼l 151057615 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 21 |
| 090 | ▼a 658.8342 ▼b A844c6 | |
| 100 | 1 | ▼a Assael, Henry. |
| 245 | 1 0 | ▼a Consumer behavior and marketing action / ▼c Henry Assael. |
| 246 | 3 0 | ▼a Consumer behavior. |
| 250 | ▼a 6th ed. | |
| 260 | ▼a Cincinnati, Ohio : ▼b South-Western College Pub., ▼c c1998. | |
| 300 | ▼a xviii, 718 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 656-688) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Motivational research (Marketing). |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 A844c6 | 등록번호 151057615 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.
정보제공 :
저자소개
Henry Assael(지은이)
<소비자행동론>