| 000 | 00910camuu22002657a 4500 | |
| 001 | 000045301861 | |
| 005 | 20061031093614 | |
| 008 | 060428s2006 mau b 001 eng | |
| 010 | ▼a 2005052084 | |
| 020 | ▼a 075067976X (alk. paper) | |
| 020 | ▼a 9780750679763 (alk. paper) | |
| 035 | ▼a (KERIS)BIB000010385333 | |
| 040 | ▼a 211042 ▼c 211042 ▼d 211042 ▼d 211042 ▼d 244002 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .C45 2006 |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b C496e | |
| 100 | 1 | ▼a Chaudhuri, Arjun. |
| 245 | 1 0 | ▼a Emotion and reason in consumer behavior / ▼c Arjun Chaudhuri. |
| 260 | ▼a Burlington, MA ; ▼a Oxford : ▼b Elsevier/ Butterworth-Heinemann , ▼c 2006. | |
| 300 | ▼a xv, 165 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Consumer behavior ▼x Psychological aspects. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 C496e | 등록번호 111402173 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 C496e | 등록번호 151215715 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 C496e | 등록번호 111402173 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 C496e | 등록번호 151215715 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been widely acknowledged and scholars have shown that we need to understand both emotion and reason if we want to understand the real meanings that products and services have for consumers. This has had immense ramifications for advertising, marketing and other domains of persuasive intercourse in today?s ?brave new world?. As our world comes closer together, ?global? messages, which transcend cultural boundaries, become more appropriate than localized messages for particular cultures. Emotion is a language that is understood by all people regardless of their local habitats. With a swish, Nike speaks to the whole world. With a few cute polar bears, Coke befriends consumers from Bermuda to Bangkok. With a smile on CNN, a politician appears warm and kind to the electronic global village. Emotion via non-verbal communication is the language of humanity and it brings us closer together.
* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing
정보제공 :
목차
Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.
정보제공 :