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The nonprofit handbook : Fund raising 2nd ed

The nonprofit handbook : Fund raising 2nd ed

자료유형
단행본
개인저자
Greenfield, James M., 1936-.
서명 / 저자사항
The nonprofit handbook. Fund raising / edited by James M. Greenfield.
판사항
2nd ed.
발행사항
New York :   Wiley,   c1997.  
형태사항
xxv, 716 p. : ill. ; 26 cm.
총서사항
The NSFRE/Wiley fund development series.
ISBN
0471156582 (cloth : acid-free paper) 0471154008 (set : acid-free paper)
일반주기
Rev. ed. of: Nonprofit management handbook. c1993.  
서지주기
Includes bibliographical references and index.
일반주제명
Nonprofit organizations --Management --Handbooks, manuals, etc. Nonprofit organizations --Finance --Handbooks, manuals, etc. Total quality management --Handbooks, manuals, etc. Fund raising --Handbooks, manuals, etc. Organizations, Nonprofit --organization & administration --handbooks. Organizations, Nonprofit --economics --handbooks. Total Quality Management --handbooks. Fund Raising --handbooks.
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008 961230s1997 nyua bf 001 0 eng
010 ▼a 96054805
020 ▼a 0471156582 (cloth : acid-free paper)
020 ▼a 0471154008 (set : acid-free paper)
040 ▼a DLC ▼c DLC ▼d DNF ▼d 244002
049 0 ▼l 151063006
050 0 0 ▼a HD62.6 ▼b .N662 1997
082 0 0 ▼a 658.15/224 ▼2 21
090 ▼a 658.15224 ▼b N814-2
245 0 4 ▼a The nonprofit handbook. ▼p Fund raising / ▼c edited by James M. Greenfield.
246 3 0 ▼a Fund raising.
250 ▼a 2nd ed.
260 ▼a New York : ▼b Wiley, ▼c c1997.
300 ▼a xxv, 716 p. : ▼b ill. ; ▼c 26 cm.
440 4 ▼a The NSFRE/Wiley fund development series.
500 ▼a Rev. ed. of: Nonprofit management handbook. c1993.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Nonprofit organizations ▼x Management ▼x Handbooks, manuals, etc.
650 0 ▼a Nonprofit organizations ▼x Finance ▼x Handbooks, manuals, etc.
650 0 ▼a Total quality management ▼x Handbooks, manuals, etc.
650 0 ▼a Fund raising ▼x Handbooks, manuals, etc.
650 2 ▼a Organizations, Nonprofit ▼x organization & administration ▼x handbooks.
650 2 ▼a Organizations, Nonprofit ▼x economics ▼x handbooks.
650 2 ▼a Total Quality Management ▼x handbooks.
650 2 ▼a Fund Raising ▼x handbooks.
700 1 ▼a Greenfield, James M., ▼d 1936-.
730 0 ▼a Nonprofit management handbook.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.15224 N814-2 등록번호 151063006 도서상태 대출가능 반납예정일 예약 서비스 B M ?

컨텐츠정보

책소개

The Nonprofit Handbook, Second Edition, Fund Raising 1998 Supplement can serve both as a supplement to the main volume edition or on its own as a resource on current developments in the fund raising industry. Topics covered include a not-for-profit ethics program, cause related marketing and sponsorship, and fund raising software, as well as an appendix updating material to the main volume. This title is free with the purchase of the main volume.


정보제공 : Aladin

목차


CONTENTS
PART Ⅰ Managing Fund Development = 1
 1 Fund-Raising Overview / John J. Schwartz[CFRE] = 2
 2 Strategic Planning for Fund Raising / Kimberly Hawkins[Raybin Associates, Inc.] ; Elizabeth M. Lowell[Raybin Associates, Inc.] ; Edith M. Pearson[Raybin Associates, Inc.] ; Nancy L. Raybin[MBA, Raybin Associates, Inc.] = 12
 3 Marketing Strategies in Development / Barry J. McLeish[Vice President, McConkey/Johnston, Inc.] = 28
 4 Budgeting for Fund Raising / James E. Connell[M.Ed., FAHP, James E. Connell & Associates] = 50
 5 Fund-Raising Assessment / James M. Greenfield[ACFRE, FAHP, Hoag Memorial Hospital Presbyterian] ; John P. Dreves[MPA, CFRE, Staley/Robeson/Ryan/St. Lawrence, Inc.] = 95
PART Ⅱ Fund-Raising Readiness = 147
 6 Demographics : Our Changing World and How It Affects Raising Money / Judith E. Nichols[MBA, phD, CFRE] = 148
 7 Why Do People Donate to Charity? / Douglas E. White = 163
 8 Prospect Development - An Art / Bobbie Strand[Bentz Whaley Flessner] = 177
 9 The Board Chair, CEO, and Development Officer / Gail L. Warden[MHCM, Henry Ford Health System] ; R. Glen Smiley[FAHP, CFRE, Henry Ford Health System] = 196
 10 Leadership Reengineering : The Not-for-Profit Board Tomorrow / August A. Napoli, Jr.[ Catholic Charities Cororation] = 208
 11 The Board's Role in Fund Raising / Fisher Howe[CFRE, Lavender/Howe & Associates] = 223
PART Ⅲ Annul Giving Program = 235
 12 Overview of Annual Giving / Nan D. Doty[Doty & Cox] ; Barbara M. Cox[Doty & Cox] = 236
 13 Direct Mail / Kay Partney Lautman[CFRE, Lautman & Company] = 254
 14 Benefit Even Fundamentals / Sylvia Allen[MA, Allen Consulting, Inc.] = 278
 15 Benefit Event Enhancements / Susan B. Ulin[MS, Susan Ulin Associates, Ltd.] = 299
 16 Telemarketing / William Freyd[Chairman, IDC] ; Diane M. Carlson[President, IDC] = 317
 17 Volunteer-Led Solicitations / Walter P. Pidgeon Jr.[PhD, CFRE, CAE, National Society of Fund Raising Executives] = 329
PART Ⅳ Major Giving Programs = 359
 18 Overview of Major Giving / M. Jane Williams[MBA, MEd, Schultz & William, Inc.] = 360
 19 The Corporate Support Marketplace / Lester A. Picker[EdD., Picker & Associates] = 372
 20 The Grant-Seeking Process / Susan L. Golden[PhD, CFRE, The Golden Group] = 396
 21 Major Gifts from Individuals / George A. Brakely Jr.[CFRE, Brakeley, John Price Jones Inc.] = 422
 22 Capital Fund Appeals / Charles E. Lawson[MPC, Brakeley, John Price Jones Inc.] = 442
 23 Planned Giving : Gift Vehicles / Lynda S. Moerschbaecher[Jd, Freeman, Freeman & Smiley] ; Erik D. Dryburgh[Jd, CPA, Silk, Adler &Colvin] = 475
 24 Planned Giving : Management and Marketing / Ronald R. Jordan[Jd, New Mexico State University] ; Katelyn L. Quynn, Jd, Massachusetts General Hospital] = 500
PART Ⅴ Select Audiences and Environments = 533
 25 Raising Funds for a Religious Community / Barry T. O'Hare[Managing Director, Brakely, John Price Jones Inc.] ; Arthur H. Roach[Vice President, DD, Brakely, John Price John Price Jones Inc.] = 534
 26 Grass-Roots Fund Raising / John Hicks[Vice President, J.C. Geever, Inc.] = 554
 27 International Fund Raising / Thomas L. Harris[Harris the Virtual Consulting Firm] = 581
PART Ⅵ Support Ingredients = 607
 28 Fund-Raising Consultants / Henry Goldstein[CFRE, The Oram Group, Inc.] = 608
 29 Donor Recognition and Relations / Jerry A. Linzy[Ma, AAHP, Jerold Panas, Linzy & Partners = 618
 30 Technology Applications / Tom Gaffny[Vice President and Senior Creative Director, Epsilon = 627
 31 Accounting for Contributions / Richard F. Larkin[MBA, CPA, Price Waterhouse, LLP] = 642
 32 Federal Regulation of Fund Raising / Bruce R, Hopkins, JD, LLM, Polsinelli, White, Vardeman & Shalton = 660
 33 State Regulation of Fund Raising / Betsy Hills bush[MFA, Perlman & Perlman] = 681
Index = 699


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