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| 005 | 20070626091635 | |
| 008 | 030828s2004 enka b 001 0 eng | |
| 010 | ▼a 2003019260 | |
| 020 | ▼a 0415317010 (hbk.) | |
| 020 | ▼a 9780415317016 (hbk.) | |
| 020 | ▼a 0415317029 (pbk.) | |
| 020 | ▼a 9780415317023 (pbk.) | |
| 024 | 3 1 | ▼a 9780415317016 |
| 024 | 3 1 | ▼a 9780415317023 |
| 035 | ▼a (OCoLC)ocm52942844 | |
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| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HV41.2 ▼b .S27 2004 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b S245f | |
| 100 | 1 | ▼a Sargeant, Adrian. |
| 245 | 1 0 | ▼a Fundraising management : ▼b analysis, planning and practice / ▼c Adrian Sargeant and Elaine Jay. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 2004. | |
| 300 | ▼a xvi, 347 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Fund raising ▼x Management. |
| 700 | 1 | ▼a Jay, Elaine. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.15224 S245f | 등록번호 111421512 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
정보제공 :
저자소개
애드리언 사전트(지은이)
웨스트 잉글랜드 대학교(University of the West of England)의 브리스톨 경영대학원(Bristol Business School)의 비영리 마케팅 교수이자, 인디애나 대학교 기부연구센터의 부교수로 재직 중이다.〈국제 비영리ㆍ자원 부문 마케팅 저널〉(International Journal of Nonprofit and Voluntary Sector Marketing)의 편집자이자, 옥스퍼드 출판사에서 발행한《비영리기관을 위한 마케팅 경영》(Marketing Management for Nonprofit Organisations)의 저자이기도 하다.
Elaine Jay(지은이)
목차
1. The History and Development of Fundraising Practice Part 1: The Fundraising Planning Process 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising Plan Part 2: Fundraising From Individuals 5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community Fundraising Part 3: Corporate/Trust Fundraising 11. Corporate Fundraising 12. Trust/Foundation Fundraising 13. Branding and Campaign Integration Part 4: Critical Issues in Fundraising 14. The Rise of New Electronic Channels 15. Outsourcing - Agency/Consultancy Support 16. Benchmarking and Metrics 17. Legal and Ethical Aspects of Fundraising Management
정보제공 :