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Discontinuous market change and strategic repositioning [videorecording]

Discontinuous market change and strategic repositioning [videorecording]

자료유형
멀티미디어
단체저자명
Films for the Humanities (Firm)
서명 / 저자사항
Discontinuous market change and strategic repositioning [videorecording] / Films for the Humanities & Sciences.
발행사항
Princeton, N.J. :   Films for the Humanities & Sciences ,   2004.  
형태사항
1 videodisc (29 min.) : sd., col. ; 4 3/4 in.
총서사항
Global business : new ways to improve the bottom line
요약
Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.
일반주제명
Globalization. Information technology -- Economic aspects. Business planning -- Case studies. Industrial management -- Case studies. Marketing -- Management. Strategic planning.
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245 0 0 ▼a Discontinuous market change and strategic repositioning ▼h [videorecording] / ▼c Films for the Humanities & Sciences.
260 ▼a Princeton, N.J. : ▼b Films for the Humanities & Sciences , ▼c 2004.
300 ▼a 1 videodisc (29 min.) : ▼b sd., col. ; ▼c 4 3/4 in.
440 0 ▼a Global business : new ways to improve the bottom line
520 ▼a Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.
538 ▼a DVD.
650 0 ▼a Globalization.
650 0 ▼a Information technology ▼x Economic aspects.
650 0 ▼a Business planning ▼v Case studies.
650 0 ▼a Industrial management ▼v Case studies.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Strategic planning.
710 2 ▼a Films for the Humanities (Firm)
945 ▼a KINS
953 ▼a 교양학술
994 ▼a C0 ▼b KUB

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 학술정보관(CDL)/2F 멀티미디어자료실/ 청구기호 AVD 658.4012 D611 (SN.16-192) 등록번호 114003688 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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