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Understanding consumer behavior: marketing lessons learned from understanding the consumer experience

Understanding consumer behavior: marketing lessons learned from understanding the consumer experience

자료유형
단행본
개인저자
Tom, Gail.
서명 / 저자사항
Understanding consumer behavior: marketing lessons learned from understanding the consumer experience / Gail Tom.
발행사항
Fort Worth :   Harcourt College Publishers ,   c2001.  
형태사항
xxi, 121 p. : ill. ; 24 cm.
총서사항
Harcourt series in marketing
ISBN
0030321212
서지주기
Includes bibliographical references (p. 111-113) and index.
일반주제명
Marketing -- United States. Consumer behavior -- United States.
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010 ▼a 00107149
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040 ▼a DLC ▼c DLC ▼d 211009
042 ▼a pcc
043 ▼a n-us---
049 ▼a OCLC
050 0 0 ▼a HF5415.1 ▼b .T66 2001
082 0 4 ▼a 658.8342 ▼2 22
090 ▼a 658.8342 ▼b T655u
100 1 ▼a Tom, Gail.
245 1 0 ▼a Understanding consumer behavior: ▼b marketing lessons learned from understanding the consumer experience / ▼c Gail Tom.
260 ▼a Fort Worth : ▼b Harcourt College Publishers , ▼c c2001.
300 ▼a xxi, 121 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a Harcourt series in marketing
504 ▼a Includes bibliographical references (p. 111-113) and index.
650 0 ▼a Marketing ▼z United States.
650 0 ▼a Consumer behavior ▼z United States.
945 ▼a KINS

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8342 T655u 등록번호 111327135 도서상태 대출가능 반납예정일 예약 서비스 B M

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