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| 001 | 000045209074 | |
| 005 | 20051201103206 | |
| 008 | 051129s2003 enka 000 0 eng d | |
| 010 | ▼a 2004271080 | |
| 015 | ▼a GBA3-Y5109 | |
| 016 | 7 | ▼a 0714843377 ▼2 Uk |
| 020 | ▼a 0714843377 (pbk.) | |
| 035 | ▼a (CStRLIN)UKBPGBA3Y5109-B | |
| 040 | ▼a StDuBDS ▼c StDuBDS ▼d Uk ▼d DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 050 | 0 0 | ▼a BF637.S4 ▼b A73 2003 |
| 082 | 0 0 | ▼a 158.1 ▼2 22 |
| 090 | ▼a 158.1 ▼b A676i | |
| 100 | 1 | ▼a Arden, Paul. |
| 245 | 1 0 | ▼a It's not how good you are, it's how good you want to be / ▼c by Paul Arden. |
| 260 | ▼a London ; ▼a New York : ▼b Phaidon, ▼c 2003. | |
| 300 | ▼a 128 p. : ▼b ill. (some col.) ; ▼c 18 cm. | |
| 500 | ▼a Cover title. | |
| 650 | 0 | ▼a Self-actualization (Psychology) |
| 650 | 0 | ▼a Success. |
| 945 | ▼a KINS |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 158.1 A676i | Accession No. 111340893 (8회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
A handbook of how to succeed in life by an advertising guru.
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Information Provided By: :
Author Introduction
폴 아덴(지은이)
비범한 추진력과 에너지를 가진 독창적인 광고인. 세계적인 광고 회사 사치앤드사치에서 15년간 수석 크리에이티브 디렉터로 일하면서 영국항공British Airways, 실크컷Silk Cut, 인터시티앤드후지Intercity and Fuji 같은 성공한 광고들을 만들었다. 똑똑하고 매력적인 동시에 성질 더럽고 화를 잘 내는 괴팍한 사람으로 알려졌지만, 한편으로는 일상적인 질문에 독창적이고 논리적인 답을 내놓는 창의적인 천재로 기억되고 있다.