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| 008 | 961127s1997 nyu b 001 0 eng d | |
| 010 | ▼a 96079696 | |
| 020 | ▼a 1880559714 | |
| 035 | ▼a (KERIS)REF000004635081 | |
| 040 | ▼a OCU ▼c OCU ▼d DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 050 | 0 4 | ▼a NC998.5.A1 ▼b D46 1997 |
| 082 | 0 4 | ▼a 741.6 ▼2 22 |
| 090 | ▼a 741.6 ▼b D4573 | |
| 245 | 0 0 | ▼a Design culture : ▼b an anthology of writing from the AIGA journal of graphic design / ▼c edited by Steven Heller and Marie Finamore. |
| 246 | 3 0 | ▼a Anthology of writing from the AIGA journal of graphic design |
| 260 | ▼a New York : ▼b Allworth Press : ▼b American Institute of Graphic Arts , ▼c c1997. | |
| 300 | ▼a xv, 303 p. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 630 | 0 0 | ▼a AIGA journal of graphic design. |
| 650 | 0 | ▼a Graphic arts ▼z United States. |
| 700 | 1 | ▼a Heller, Steven. |
| 700 | 1 | ▼a Finamore, Marie. |
| 710 | 2 | ▼a American Institute of Graphic Arts. |
| 730 | 0 | ▼a AIGA journal of graphic design. |
| 945 | ▼a KINS |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 741.6 D4573 | Accession No. 111373851 (1회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts.
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Table of Contents
CONTENTS Preface / Richard Gref e ´ = ⅸ Acknowledgments = xi Introduction : Time Well Spent / Steven Heller = xiii BORROWED DESIGNS Mondrian as a Marketing Tool / Philip B. Meggs = 3 The Politics of Cultural Ownership / Fath Davis Ruffins = 5 Rainbow, Closets, and Drag : Appropriation of Gay and Lesbian Imagery / Stuart McKee = 8 Angela and the Nehru Jacket / Natalia Ilyin = 10 Cease and Desist : Issues of Cultural Reappropriation in Urban Street Design interview / by Kevin Lyons = 13 Is There Legal Protection for Cultural Imagery? / Rosemary J. Coombe = 16 Swastika Chic / Steven Heller = 19 Back in the USSR (or That Ukraine Type Really Knocks Me Out) / Paula Scher = 22 Designers on a Dis k / Rhonda Rubinstein = 24 UNDERSTANDING MEDIA Design for the Masses / Julie Lasky = 29 Magazine Design : The Rationalist's Dream? a symposium with Cipe Pineles / Henry wolf, Leo Lionni, Sam Antupit, Milton Glaser, Will Hopkins, Walter Bernard, Ronn Campisi, ; Paul Davis = 34 Designer 'Zines / Paul Lukas = 42 Skateboard Graphics : Not Ready for Prime Time / Jennifer Kabat = 44 The Mythology of Advertising / Randall Rothenberg = 47 A Decadent Image of Glory / Michael Anderson = 54 IDENTITY AND ICON The Tyranny of the Swoosh / Phil Patton = 59 The Crash of the NASA Logo / Philip B. Meggs = 62 The Mission Is the Message / Larry Keeley = 66 Annual Report : 84-Point Error Bold / Mike Hicks = 69 Saul Bass on Corporate Identity, interview / by Philip B. Meggs = 71 Historic Preservation In Corporate Identity / Michael Bierut = 77 Eye ／ Ear Today-Gone Tomorrow / Steff Geissbuhler = 79 ARTS AND CRAFTS Graphic Design Is Not a Profession / Gordon Salchow = 83 If It's Not in the Dictionary, It's Not a Real Word / Alina Wheeler = 84 Elitist Design : How High Is High? / Chuck Byrne = 85 Magically Delicious Packaging / Forrest Richardson = 88 The Limiting Imperative / Ralph Caplan = 90 Art and Design : Lovers or Just Good Friends? / Lorraine Wild = 92 Sideshows in the Evolution of the Alphabet / Jerry Kelly = 95 Placing an Order with the AAA Sign Painting Company / Steven Heller = 98 A Masterpiece! / Massimo Vignelli = 100 Design for Understanding / Richard Saul Wurman = 102 In This Corner : Editors Versus Art Directors / Michael Anderson = 107 MODERN AND OTHER ISMS A Postmortem on Deconstruction? / Ellen Supton = 113 Fabulous Us : Speaking the Language of Exclusion / Natalia Ilyin = 116 Confusion and Chaos : The Seduction of Contemporary Graphic Design / Paul Rand = 119 Graphic Design (Is) Now / Jeffery Keedy = 125 News from the Revolution / Matthew Carter = 127 Rumors of the Death of Typography Have Been Greatly Exaggerated / Peter Fraterdeus = 128 Some Thoughts on Modernism : Past, Present, and Future / Milton Glaser, Ivan Chermayeff, ; Rudolph de Harak = 132 Gyorgy Kepes Revisits the Visual Landscape, interview / by Rudolph de Harak = 139 Life, Style, and Advocacy / Dan Friedman = 151 Taste Is Just a Matter of Taste / Dugald Stermer = 154 Picasso Rex / Brad Holland = 156 DESIGN 101 Back to Show and Tell / Paula Scher = 166 Is Design Important? / Gunnar Swanson = 167 Retarded Arts : The Failure of Fine Arts Education / Frances Butler = 169 Zigzag Thinking / Roy R. Bebrens = 172 Sketching : Conversations with the Brain / Christiaan Vermaas = 174 Speaking in Tongues / V e ´ ronique Vienne = 176 On Learning to Draw with John Gnagy / Michael Bierut = 178 The Experience of Seeing / Leo Lionni = 180 On Design Education : The Case for Professionalism / Sharon Helmer Poggenpohl = 184 FUTURE SHOCKS The Place of Originality in the Information Age / Paul Saffo = 189 Ownership, Authorship, and Credit in the Digital Age / Jessica Helfand = 193 The Environment of Signs : A Meditation / Sven Birkerts = 194 Smoke and Mirrors on the World Wide Web / Daniel Drennan = 197 Where the Dear God Lives / Robin Kinross = 199 Type Is Dead, Long Live Type / Matthew Butterick = 203 FACTS AND ARTIFACTS We Are What We Write / Moira Cullen = 210 On Design Ephemera / Roy R. Behrens = 213 The Perfect Face / Richard Hollis = 215 Is There a Canon of Graphic Design History? / Martha Scotford = 218 Is a Cesign History Canon Really Dangerous? / Philip B. Meggs = 228 LOVE, MONEY, POWER The Gendered Self / Janet Fairbairn = 233 Keeping the World Safe from Hypocrisy / George Lois = 237 The World According to Disney / Tony Hendra = 239 Absolute Individuals / Moira Cullen = 244 Design and Business : The War Is Over / Milton Glaser = 253 The End of Illustration (or The War Is Over, Part 2) / Milton Glaser = 257 True Confessions : What Clients Really Want / Ellen Shapiro = 260 Professional Practice : Modern Business Skills for the Graphic Artist / Ross MacDonald ; James Victore = 263 PUBLIC WORKS SisterSerpent : A Radical Feminist Art Collective / Victor Margolin = 269 Barbara Kruger : Smashing the Myths, interview / by Steven Heller = 270 What Publico? Whose Bono? / Dugald Stermer = 277 Food for Thought, Like Apples, Grows on Trees / V e ´ ronique Vienne = 282 Contributors = 285 Index = 291