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From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

Trotz jahrzehntelanger Forschung und der offensichtlich großen Bedeutung von Strategie, herrscht uberraschenderweise nur wenig Einigkeit daruber, was Strategie wirklich ist oder wie man eine gute Strategie entwickelt. Tatsache ist, dass kein Rat - so solide er auch sein mag - jederzeit auf alle Unternehmen ubertragbar ist. In "Strategic Thinking for the New Economy" erlautern die besten internationalen strategischen Denker, wie man die aktuelle Strategie (wie ein Unternehmen handelt und welche Anforderungen die Unternehmensumgebung heute stellt) mit der kunftigen Strategie (welche Fahigkeiten es zu entwickeln gilt und welche Investitionen im neuen und unbekannten Umfeld getatigt werden sollten) in Einklang bringt. Mit diesem Nachschlagewerk sind Sie bestens gerustet, um erstklassige und erfolgreiche Strategien zu entwickeln.

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From the acclaimed MIT Sloan Management Review comes a compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest-and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. The book's expert contributions include:
* Sumantra Ghoshal, Christopher A. Bartlett, and Peter Moran on managers creating values
* Henry Mintzberg and Joseph Lampel on the history of the strategy process
* Arnoldo C. Hax and Dean L. Wilde II on adaptive management
* Kathleen M. Eisenhardt on strategic decision making
* Richard T. Pascale on treating organizations as complex adaptive systems
* Eric D. Beinhocker on lessons learned from complexity theory and evolution
* Peter J. Williamson on creating a portfolio of options for the future
* Gary Hamel on strategy innovation and the quest for value
* W. Chan Kim and Renee Mauborgne on expanding markets
* Constantinos C. Markides on dynamic strategy
* C. K. Prahalad and Jan P. Oosterveld on transforming internal governance
* Georg von Krogh and Michael A. Cusumano on managing for fast growth

The Editors
Michael A. Cusumano is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. Constantinos C. Markides is professor of strategic and international management and chairman of the strategy department at the London Business School.

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Introduction (Constantinos C. Markides and Michael A. Cusumano).
 
 A New Manifesto for Management (Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran).
 
 Reflecting on the Strategy Process (Henry Mintzberg and Joseph Lampel).
 
 The Delta Model: Adaptive Management for a Changing World (Arnoldo C. Hax and Dean L. Wilde II).
 
 Strategy as Strategic Decision Making (Kathleen M. Eisenhardt).
 
 Surfing the Edge of Chaos (Richard T. Pascale).
 
 Robust Adaptive Strategies (Eric D. Beinhocker).
 
 Strategy as Options on the Future (Peter J. Williamson).
 
 Strategy Innovation and the Quest for Value (Gary Hamel).
 
 Strategy, Value Innovation, and the Knowledge Economy (W. Chan Kim and Renee Mauborgne).
 
 A Dynamic View of Strategy (Constantinos C. Markides).
 
 Transforming Internal Governance: The Challenge for Multinationals (C.K. Prahalad and Jan P. Oosterveld).
 
 Three Strategies for Managing Fast Growth (Georg von Krogh and Michael A. Cusumano).

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