고려대학교 세종학술정보원

이전 결과로 돌아가기 검색화면

MARC

Data mining techniques : for marketing, sales, and customer relationship management 2nd ed (6회 대출)

자료유형

단행본

개인저자

Berry, Michael J. A. Linoff, Gordon.

서명 / 저자사항

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

판사항

2nd ed.

발행사항

Indianapolis, Ind. : Wiley Pub. , c2004.

형태사항

xxv, 643 p. : ill. ; 24 cm.

ISBN

0471470643 (paper/website)

일반주기

Includes index.

내용주기

Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.

일반주제명

Data mining. Marketing -- Data processing. Business -- Data processing.

000		01771pamuu22003134a 4500
001		000045289951
005		20060831142231
008		031209s2004 inua 001 0 eng
010		▼a 2003026693
020		▼a 0471470643 (paper/website)
035		▼a (KERIS)REF000009877270
040		▼a DLC ▼c DLC ▼d DLC ▼d 211009
042		▼a pcc
050	0 0	▼a HF5415.125 ▼b .B47 2004
082	0 0	▼a 658.8/02 ▼2 22
090		▼a 658.802 ▼b B534d2
100	1	▼a Berry, Michael J. A.
245	1 0	▼a Data mining techniques : ▼b for marketing, sales, and customer relationship management / ▼c Michael J.A. Berry, Gordon S. Linoff.
250		▼a 2nd ed.
260		▼a Indianapolis, Ind. : ▼b Wiley Pub. , ▼c c2004.
300		▼a xxv, 643 p. : ▼b ill. ; ▼c 24 cm.
500		▼a Includes index.
505	0	▼a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
650	0	▼a Data mining.
650	0	▼a Marketing ▼x Data processing.
650	0	▼a Business ▼x Data processing.
700	1	▼a Linoff, Gordon.
945		▼a KINS

소장정보

중앙도서관

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/교육보존A/6	청구기호 658.802 B534d2	등록번호 111376990 (6회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M

Data mining techniques : for marketing, sales, and customer relationship management 2nd ed (6회 대출)

소장정보

청구기호 브라우징

관련분야 인기자료

관련분야 신착자료