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Organizing and implementing the marketing effort : text and cases

Organizing and implementing the marketing effort : text and cases

자료유형
단행본
개인저자
Cespedes, Frank V., 1950-
서명 / 저자사항
Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.
발행사항
Reading, Mass. :   Addison-Wesley,   c1986.  
형태사항
xiii, 818 p. : ill. ; 25 cm.
ISBN
0201510448
서지주기
Includes bibliographical references and indexes.
일반주제명
Marketing --Management --Case studies. Sales management --Case studies.
000 00000cam u2200205 a 4500
001 000000539498
005 20250225091843
008 900308s1986 maua b 001 0 eng
010 ▼a 90000397
020 ▼a 0201510448
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
049 1 ▼l 421112434 ▼f 과개
050 0 0 ▼a HF5415.13 ▼b .C47 1991
082 0 0 ▼a 658.8/02 ▼2 20
090 ▼a 658.802 ▼b C422o
100 1 0 ▼a Cespedes, Frank V., ▼d 1950- ▼0 AUTH(211009)26691.
245 1 0 ▼a Organizing and implementing the marketing effort : ▼b text and cases / ▼c Frank V. Cespedes.
260 0 ▼a Reading, Mass. : ▼b Addison-Wesley, ▼c c1986.
300 ▼a xiii, 818 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
650 0 ▼a Sales management ▼x Case studies.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/Sci-Info(2층서고)/ 청구기호 658.802 C422o 등록번호 421112434 도서상태 대출가능 반납예정일 예약 서비스 B M

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