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20050615095427 |
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820426s1982 ilua b 001 0 eng |
| 010 |
|
▼a 81082996 //r84
|
| 020 |
|
▼a 0256026459
|
| 040 |
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▼a DLC
▼c DLC
▼d 244002
|
| 049 |
0
|
▼l 452029064
|
| 050 |
0
0
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▼a HF5415.135
▼b .C72
|
| 082 |
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▼a 658.8/02
▼2 19
|
| 090 |
|
▼a 658.802
▼b C898sr
|
| 100 |
1
|
▼a Cravens, David W.
|
| 245 |
1
0
|
▼a Strategic marketing /
▼c David W. Cravens.
|
| 260 |
|
▼a Homewood, Ill. :
▼b R.D. Irwin ,
▼c c1982.
|
| 300 |
|
▼a xv, 456 p. :
▼b ill. ;
▼c 24 cm.
|
| 440 |
4
|
▼a The Irwin series in marketing.
|
| 504 |
|
▼a Includes bibliographical references and index.
|
| 650 |
0
|
▼a Marketing
▼x Decision making.
|
| 650 |
0
|
▼a Marketing
▼x Management.
|
