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Market-share analysis : evaluating competitive marketing effectiveness

Market-share analysis : evaluating competitive marketing effectiveness (4회 대출)

자료유형
단행본
개인저자
Cooper, Lee G. Nakanishi, Masao , 1936-
서명 / 저자사항
Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi.
발행사항
Boston :   Kluwer Academic Publishers ,   c1988.  
형태사항
xv, 279 p. : ill. ; 24 cm.
총서사항
International series in quantitative marketing
ISBN
0898382785 9780898382785
서지주기
Includes bibliographical references (p. 265-272) and index.
일반주제명
Marketing -- Decision making -- Mathematical models. Market share -- Mathematical models.
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001 000045355203
005 20070517090652
008 880331s1988 maua b 001 0 eng
010 ▼a 88012092 //r89
020 ▼a 0898382785
020 ▼a 9780898382785
035 ▼a (KERIS)BIB000001684540
040 ▼a 241008 ▼c 241008 ▼d 211009
050 0 ▼a HF5415.135 ▼b .C66 1988
082 0 ▼a 658.8/02 ▼2 22
090 ▼a 658.802 ▼b C777m
100 1 ▼a Cooper, Lee G.
245 1 0 ▼a Market-share analysis : ▼b evaluating competitive marketing effectiveness / ▼c Lee G. Cooper, Masao Nakanishi.
260 ▼a Boston : ▼b Kluwer Academic Publishers , ▼c c1988.
300 ▼a xv, 279 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a International series in quantitative marketing
504 ▼a Includes bibliographical references (p. 265-272) and index.
650 0 ▼a Marketing ▼x Decision making ▼x Mathematical models.
650 0 ▼a Market share ▼x Mathematical models.
700 1 ▼a Nakanishi, Masao , ▼d 1936-
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.802 C777m 등록번호 111416981 (4회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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