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Strategic marketing management cases 4th ed

Strategic marketing management cases 4th ed

자료유형
단행본
개인저자
Cravens, David W. Lamb, Charles W. Cravens, David W.
서명 / 저자사항
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
판사항
4th ed.
발행사항
Homewood, IL :   Irwin,   c1993.  
형태사항
xviii, 900 p. : ill. ; 25 cm.
총서사항
The Irwin series in marketing.
ISBN
0256105316
일반주기
Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.  
서지주기
Includes bibliographical references and index.
일반주제명
Marketing --Case studies.
000 00967camuuu200277 a 4500
001 000000908018
005 19990106094451.0
008 920212s1993 ilua b 001 0 eng
010 ▼a 92006750
020 ▼a 0256105316
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 452090541
050 0 0 ▼a HF5415 ▼b .C6944 1993
082 0 0 ▼a 658.8/02 ▼2 20
090 ▼a 658.802 ▼b C898st4
100 1 ▼a Cravens, David W.
245 1 0 ▼a Strategic marketing management cases / ▼c David W. Cravens, Charles W. Lamb, Jr.
250 ▼a 4th ed.
260 ▼a Homewood, IL : ▼b Irwin, ▼c c1993.
300 ▼a xviii, 900 p. : ▼b ill. ; ▼c 25 cm.
440 4 ▼a The Irwin series in marketing.
500 ▼a Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing ▼x Case studies.
700 1 ▼a Lamb, Charles W.
700 1 ▼a Cravens, David W. ▼t Strategic marketing management cases and applications.

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