상세정보

Sight markings, barely ever used.

정보제공 :

CONTENTS
PREFACE = xv
1 THE CONCEPT OF STRATEGY IN MARKETING = 1
 The Laws of Physics and the Unfair Advantage = 3
 The concept of Strategy = 6
  BASIC STRATEGY CONCEPTS = 6
 The Rules of Competitive Strategy = 13
 Strategy in Economic Competition = 16
  BASIC ECONOMIC COMPETITION = 16
  IMPLICATIONS FOR STRATEGY = 20
 A Sociobiological Model of Economic Competition = 21
  NATURAL COMPETITON = 21
  STRATEGIC COMPETITION = 22
 Devising Strategy = 24
  THE BASIC MODEL OF STRATEGY DEVELOPMENT = 24
 Strategy as a Managerial Task = 30
 Summary = 33
2 COMPETITIVE ADVANTAGE = 35
 Value : The Basis of Economic Competition = 35
 Winning in the Competition for Economic Exchange = 36
 The Need for Competitive Advantage in Economic Exchange = 38
  WINNING AND COMPETITIVE ADVANTAGE = 39
  COMPETITIVE ADVANTAGE AND STRATEGIC ADVANTAGE = 43
 The Key Competitive Product Strategies = 44
  GENERIC STRATEGIES AND SUSTAINABILITY = 44
  GENERIC STRATEGIES AND COMPETITIVE FORCES = 45
 Overall cost leadership = 45
  THE EFFECT ON COMPETITIVE FORCES = 46
  THE LOW-COST PRODUCER WINS ON EFFICIENCY = 46
  ACHIEVING LOW-COST PRODUCER STATUS = 47
  RISKS OF A LOW-COST STRATEGY = 49
 Differentiation = 50
  THE EFFECT ON COMPETITIVE FORCES = 50
  THE DIFFERENTIATED PRODUCER WINS IN EFFECTIVENESS = 50
  ACHIEVING DIFFERENTIATION = 51
  RISKS OF A DIFFERENTIATION STRATEGY = 54
 Focus = 55
  RISKS OF A FOCUS STRATEGY = 57
 Operations and Economic Profiles of the Strategies = 57
  PROFITABILITY AND THE GENERIC STRATEGIES = 58
 The Importance of the Target Market = 59
  ALL MARKETS ARE NOT EQUALLY ATTRACTIVE = 60
  MARKET SIZE IMPORTANT = 61
 Summary = 63
3 A FRAMEWORK FOR THE STRATEGIC ANALYSIS OF PRODUCTS = 65
 Conceptualizing Products = 65
  PRODUCTS AS PHYSICAL ACTIONS AND OBJECTS = 66
 PRODUCTS AS SATISFACTION - GENERATING SYSTEMS = 67
  PRODUCTS AS PSYCHOSOCIAL SYMBOLS = 68
  PRODUCTS AS CAUSAL CONCEPTS = 69
  PRODUCTS AS EXPERIENCES = 70
  THE PRODUCT AS OFFERING = 72
  PRODUCTS AS TECHNOLOGY = 75
  PRODUCTS AS INVESTMENTS = 77
  USING PRODUCT CONCEPTS = 77
 Measuring and Mapping Value = 79
  MEASURING VALUE = 80
  MAPPING VALUE = 85
 Product Performance and Quality Concepts = 100
  QUALITY CONCEPTS = 101
  SATISFACTION AND QUALITY = 105
  QUALITY AND PROFITABILITY = 106
 Summary = 108
4 MARKET-BASED PRODUCT CONCEPTS = 110
 Raw Materials to Consumable Products = 110
 Commodity／Specialty Continuum = 112
  SOURCES OF MARKET POWER = 114
 Product Positioning = 117
  PHYSICAL PERFORMANCE POSITIONING = 118
  PERCEPTUAL POSITIONING = 120
 Summary = 129
5 ANALYZING PRODUCTION OPERATIONS AND COST BEHAVIOR FOR STRATEGIC DECISION MAKING = 131
 Production Operations and Strategy = 132
 Gaining a Strategic View of Technology = 132
  SYSTEMIC INFLUENCE OF THE EPT = 133
  MANAGERIAL KNOWLEDGE OF THE EPT = 134
  STRATEGIC IMPLICATIONS OF THE TECHNOLOGY = 136
 Value Chain Analysis = 137
  THE VALUE SYSTEM = 138
  THE VALUE CHAIN = 140
  PRIMARY ACTIVITIES = 142
  SUPPORT ACTIVITIES = 142
  DEFINING AND ANALYZING THE VALUE CHAIN = 143
 Operations Cost Behavior and the Experience Curve = 148
  THE EXPERIENCE CURVE = 149
  SOURCES OF THE EXPERIENCE EFFECT = 152
  DETERMINANTS OF THE SLOPE OF THE EXPERIENCE CURVE = 162
  THE STRATEGIC IMPACT OF EXPERIENCE ON PRICES = 165
  USING THE EXPERIENCE CURVE ARGUMENT CORRECTLY = 167
  STRATEGIC WEAKNESSES OF EXPERIENCE - BASED STRATEGIES = 169
  THE CORE MESSAGE OF THE EXPERIENCE CURVE = 173
 Summary = 173
6 A FRAMEWORK FOR INCORPORATING TECHNOLOGY INTO PRODUCT STRATEGY DECISIONS = 175
 Technology Creation and Utilization = 175
  RESEARCH AND DEVELOPMENT = 176
  TECHNOLOGY = 183
 Theories of Technological Innovation = 190
  THE LAW OF PROGRESS = 191
  THE LAW OF LIMITS = 191
  THE INNOVATION PROCESS = 195
  THE INNOVATION PROCESS AS MANAGED CHAOS = 198
  THE INNOVATION ACCEPTANCE PROCESS = 199
  THEORIES EXPLAINING THE PATTERN OF INNOVATION = 207
  THE ELEMENTS OF A TECHNOLOGY STRATEGY = 211
  TECHNOLOGY STRATEGY = 212
 Summary = 220
7 THE DYNAMIC NATURE OF COMPETITION AND COMPETITIVE STRATEGY
 An Overview of the Classic Life-Cycle Concept = 222
  THE VALIDITY OF THE CLASSIC LIFE CYCLE = 224
 An Evolutionary Model of the Life Cycle = 224
  THE EVOLUTIONARY APPROACH = 225
 A Population Ecology Model of Competitive Markets = 226
  POPULATION GROWTH = 228
  STRATEGY TYPOLOGIES = 228
  NATURAL SELECTION = 231
 An Ecological Approach to Market Evolution = 232
 Models of Competitive Entry and Strategy = 233
  THE COMPETITIVE LIFE CYCLE = 233
  COMPETITIVE MARKET STRATEGIES = 236
 The Dynamics Underlying a Product's Evolutionary Cycle = 238
  THE LEVEL OF PRODUCT MARKET EVOLUTION = 238
  THE PROCESS OF MARKET PENETRATION AND SATURATION = 240
  SOCIAL AND FASHION INFLUENCES = 243
 Profits, Cash Flow, and the Life Cycle = 246
  START - UP AND ENTRY = 248
  GROWTH RATES AND CASH FLOW = 249
  CASH FLOW, THE ENVIRONMENT, AND STRATEGY = 250
 Summary = 252
8 CREATING STRATEGIC CHANGE IN EVOLUTIONARY MARKETS = 254
 A Theory of Strategic Change = 254
  STRATEGIC WINDOWS = 256
 Strategy in the Early Phases of Product Market Evolution = 258
  THE PROS AND CONS OF EARLY ENTRY INTO RAPIDLY GROWING MARKETS = 258
 Rewards to Successful Pioneers : The Theory = 263
 Rewards to Pioneers : The Evidence = 265
  PHARMACEUTICALS AND CIGARETTES = 265
  CONSUMER PRODUCTS = 266
  PIMS-BASED STUDIES = 270
 Strategy in the Transition Period = 272
  CHANGES IN THE TRANSITION PERIOD = 272
  MANAGING THE TRANSITION = 274
 Strategy at Maturity and Decline = 275
  MATURITY = 275
  SUCCESS STRATEGIES IN MATURITY = 276
  CREATING STRATEGIC CHANGE AT MATURITY = 278
  DECLINE = 278
  CREATING THE STRATEGIC RESPONSE = 279
  THE STRATEGIES = 281
 Summary = 281
9 ANALYZING COMPETITION = 283
 Perspectives on Marketplace Competition = 283
  ECONOMISTS' PERSPECTIVE ON COMPETITION = 283
 Models of Competition = 288
  THE BASIC STRUCTURE OF MARKETS = 288
  MONOPOLY, OLIGOPOLY, AND MONOPOLISTIC COMPETITION = 290
  OLIGOPOLY THEORY = 292
  UNDERSTANDING COMPETITIVE BEHAVIOR IN OLIGOPOLY = 293
  GAME THEORETIC APPROACHES TO OLIGOPOLY = 296
 The Industrial Organization Approach = 304
  CONCENTRATION = 305
  ENTRY BARRIERS = 307
  NATURAL MARKET STRUCTURES = 309
 Managerial Approaches to Market Structure = 312
 Competition and Supranormal Profits = 314
  THE IMPACT OF COMPETITIVE ENTRY = 319
  THE IMPACT OF SUBSTITUTION = 320
  STRATEGIES FOR GAINING LONG-TERM SUPRANORMAL PROFITS = 321
  AVOIDING THE EFFECTS OF COMPETITION = 322
 Choosing the Firm's Competitive Orientation = 324
  ONE-ON-ONE COMBAT = 325
  I DO THE BEST I CAN = 327
  WE'RE ALL IN THE SAME BOAT = 328
  COMPETITION WITHOUT COMPETITION = 329
 Summary = 330
10 ANALYZING COMPETITORS = 331
 The Goals of competitor Analysis = 331
 Identifying Competitors = 332
  BUSINESS DEFINITION = 333
  IDENTIFYING COMPETITORS AT THE PRODUCT MARKET LEVEL = 340
  IDENTIFYING POTENTIAL COMPETITORS = 342
 Identifying Information Needs = 346
  WHAT THE COMPETITOR IS DOING AND CAN DO = 346
  WHAT THE COMPETITOR IS LIKELY TO DO = 355
  THE COMPETITOR'S RESPONSE PROFILE = 358
 Assessing and Interpreting Competitive Signals and Moves = 360
  INTERPRETING COMPETITIVE SIGNALS = 361
 Collecting Competitive Information = 365
  THE NEED FOR A STRATEGIC INTELLIGENCE SYSTEM = 368
  THE OUTPUTS OF AN INTELLIGENCE SYSTEM = 369
 Summary = 371
11 DEVELOPING AND ANALYZING STRATEGIC OPTIONS = 373
 Generic Strategy Options = 373
 Portfolio Techniques for Strategy Generation, Analysis, and Evaluation = 375
  THE BCG PRODUCT PORTFOLIO = 375
  IMPLICATIONS FOR MANAGING THE PORTFOLIO = 384
  CRITICAL ISSUES IN PORTFOLIO ANALYSIS = 385
  SUMMARY OF THE PRODUCT PORTFOLIO = 389
  INDUSTRY ATTRACTIVENESS／BUSINESS POSITION MATRICES = 390
  OVERVIEW OF THE MARKET ATTRACTIVENESS／COMPETITIVE POSITION MATRIX = 390
  APPLYING THE MARKET ATTRACTIVENESS／BUSINESS POSITION TECHNIQUE = 393
  THE LIFE-CYCLE PORTFOLIO MATRIX = 396
  STRATEGIC DIRECTIONS PROVIDED BY THE LIFE-CYCLE PORTFOLIO MATRIX = 399
  SUMMARY OF THE LIFE-CYCLE PORTFOLIO MATRIX = 400
  THE PIMS PROGRAM'S APPROACH TO STRATEGY ANALYSIS = 400
  OVERVIEW OF THE PIMS PROGRAM = 402
  HOW MANAGERS USE THE PIMS PROGRAM TO DEVELOP STRATEGY = 405
  ISSUES IN USING PIMS-BASED ANALYSES = 407
 Portfolios and PIMS : A Summary = 409
 Summary = 410
12 STRATEGIZING : UNDERSTANDING THE PROCESSES OF STRATEGY FORMULATION AND STRATEGIC THINKING = 411
 The Normative Model of strategy and Strategy Formulation = 411
  THE CONTENT OF NORMATIVE STRATEGY = 412
  THE PROCESS OF NORMATIVE STRATEGY = 413
  SUMMING UP THE NORMATIVE MODEL = 417
 Behavioral Models of Strategy and Strategy Formulation = 417
  A CONSTITUENCY - BASED MODEL OF STRATEGY = 417
  THE PROACTIVE MODEL OF STRATEGY = 420
  LEARNING MODELS OF STRATEGY FORMULATION = 421
  BEHAVIORAL MODELS : A SUMMARY = 428
 Organization Strategy as Business Strategy = 429
  SUMMARY OF THE ORGANIZATIONAL STRATEGIES MODEL = 432
 Thinking Strategically = 432
  THINKING ANALYTICALLY = 433
  THINKING COMPETITIVELY = 437
  THINKING STRATEGICALLY = 443
 Summary = 448
13 EVALUATING, VALUING, AND IMPLEMENTING STRATEGY = 449
 Evaluating Strategy = 449
  STRATEGY OBJECTIVES = 449
 Measuring the Strategy = 451
 Valuing Strategy = 458
  TRADITIONAL MEASURES OF PROFITABILITY = 458
  SHAREHOLDER VALUE APPROACH = 463
 Implementing Strategy = 468
  A MODEL OF STRATEGY IMPLEMENTATION = 470
  THE INDIVIDUAL'S PERSPECTIVE ON IMPLEMENTATION = 476
 Summary = 480
INDEX = 481