| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046143899 | |
| 005 | 20230315125545 | |
| 008 | 230315s2023 enka b 001 0 eng d | |
| 020 | ▼a 9781529781212 (pbk.) | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a HF5415.123 ▼b .E4 2023 |
| 082 | 0 4 | ▼a 658.8/02 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b E28m4 | |
| 100 | 1 | ▼a Egan, John, ▼d 1952-. |
| 245 | 1 0 | ▼a Marketing communications / ▼c John Egan. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a London : ▼b Sage, ▼c 2023. | |
| 300 | ▼a 415 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Communication in marketing. |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Advertising. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.802 E28m4 | 등록번호 111877757 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
[Approved by the author 07/04/2022]
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
정보제공 :
목차
Essentials of Marketing Communications Marketing Communications: Past and Present Marketing Communications Theory Buying Behaviour Brand Communications Managing Campaigns, Media Planning and Research Marketing Communications Strategy and Planning Understanding Marketing Research Campaign Tactics and Management Campaign Media and Media Planning Marketing Communications Mix and Omni-Channels Advertising The Internet and the Growth of Digital Marketing Social Media Sales Promotion Public Relations and Corporate Communications Sponsorship & Product Placement Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Employer/Employee Branding and Internal Communications Marketing Channels and Business-to-Business Communications Industry and Ethics in a Global Context Global Marketing Communications Ethical Marketing and the Regulatory Environment The Communications Industry