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| 008 | 000920s2000 nyu b 001 0 eng | |
| 010 | ▼a 00048317 | |
| 020 | ▼a 033376014X | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 041 | 1 | ▼a eng ▼h fre |
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| 050 | 0 0 | ▼a HF5415.123 ▼b .F578 2000 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b F628sE | |
| 100 | 1 | ▼a Floch, Jean-Marie, ▼d 1947-. |
| 240 | 1 0 | ▼a Sémiotique, marketing et communication. ▼l English |
| 245 | 1 0 | ▼a Semiotics, marketing, and communication : ▼b beneath the signs, the strategies / ▼c Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr-Bodkin. |
| 260 | ▼a New York : ▼b Palgrave, ▼c 2000. | |
| 300 | ▼a xiii, 225 p. ; ▼c 23 cm. | |
| 490 | 1 | ▼a International marketing series |
| 500 | ▼a Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000). | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love--" : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism. |
| 650 | 0 | ▼a Communication in marketing ▼z France. |
| 650 | 0 | ▼a Semiotics ▼z France. |
| 700 | 1 | ▼a Orr-Bodkin, Robin. |
| 830 | 0 | ▼a International marketing series. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.802 F628sE | 등록번호 111205674 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.
정보제공 :
목차
Beyond the Text, No Salvation: The Semiotic Approach Are You a Surveyor or Daydreamer? Developing a Behavioural Typology of Railway Users A Star is Born: Defining Visual Recognition for Credit du Nord Refusing Euphoria: A Disagreement Among Pharmaceutical Laboratories and General Practitioners 'I Love, I Love, I Love': Automotive Advertising and Consumer Value The Contribution of Structural Semiotics to the Design of a Hypermarket IBM and Apple's Logo-Centrism Selected Bibliography of Semiotics
정보제공 :