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Handbook of marketing strategy

Handbook of marketing strategy (3회 대출)

자료유형
단행본
개인저자
Shankar, Venkatesh, 1962-. Carpenter, Gregory S.
서명 / 저자사항
Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter.
발행사항
Cheltenham, UK ;   Northampton, MA :   Edward Elgar Pub.,   c2012.  
형태사항
xx, 504 p. : ill. ; 26 cm.
ISBN
9781849800983 (hardcover)
서지주기
Includes bibliographical references and index.
일반주제명
Marketing --Management. Strategic planning.
000 00000cam u2200205 a 4500
001 000045985403
005 20190531171536
008 190531s2012 enka b 001 0 eng d
010 ▼a 2011942542
020 ▼a 9781849800983 (hardcover)
035 ▼a (KERIS)REF000016877969
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5415.13 ▼b .H347 2012
082 0 0 ▼a 658.8/02 ▼2 23
084 ▼a 658.802 ▼2 DDCK
090 ▼a 658.802 ▼b H2362
245 0 0 ▼a Handbook of marketing strategy / ▼c edited by Venkatesh Shankar and Gregory S. Carpenter.
260 ▼a Cheltenham, UK ; ▼a Northampton, MA : ▼b Edward Elgar Pub., ▼c c2012.
300 ▼a xx, 504 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Strategic planning.
700 1 ▼a Shankar, Venkatesh, ▼d 1962-.
700 1 ▼a Carpenter, Gregory S.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.802 H2362 등록번호 111810472 (3회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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