고려대학교 세종학술정보원

이전 결과로 돌아가기 검색화면

MARC

Internal marketing: directions for management (2회 대출)

자료유형

단행본

개인저자

Varey, Richard J. 1955- Lewis, Barbara R.

서명 / 저자사항

Internal marketing: directions for management / edited by Richard J. Varey and Barbara R. Lewis.

발행사항

London ; New York : Routledge , 2000.

형태사항

xvii, 311 p. : ill. ; 24 cm.

ISBN

0415213177 (HB) 0415213185 (PB)

내용주기

From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis.

서지주기

Includes bibliographical references and index.

일반주제명

Marketing -- Management. Marketing channels. Market segmentation.

000		02484camuu22003014a 4500
001		000000765445
005		20020424155821
008		000113s2000 enka b 001 0 eng
010		▼a 00022193
020		▼a 0415213177 (HB)
020		▼a 0415213185 (PB)
040		▼a DLC ▼c DLC ▼d C#P ▼d PMC ▼d 211009
042		▼a pcc
049	1	▼l 111198525
050	0 0	▼a HF5415.13 ▼b .I577 2000
082	0 0	▼a 658.8/02 ▼2 21
090		▼a 658.802 ▼b I61
245	0 0	▼a Internal marketing: ▼b directions for management / ▼c edited by Richard J. Varey and Barbara R. Lewis.
260		▼a London ; ▼a New York : ▼b Routledge , ▼c 2000.
300		▼a xvii, 311 p. : ▼b ill. ; ▼c 24 cm.
504		▼a Includes bibliographical references and index.
505	0	▼a From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis.
650	0	▼a Marketing ▼x Management.
650	0	▼a Marketing channels.
650	0	▼a Market segmentation.
700	1	▼a Varey, Richard J. ▼d 1955-
700	1	▼a Lewis, Barbara R.

소장정보

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/교육보존A/6	청구기호 658.802 I61	등록번호 111198525 (2회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M
No. 2	소장처 세종학술정보원/사회과학실(4층)/	청구기호 658.802 I61	등록번호 151130459	도서상태 대출가능	반납예정일	예약	서비스 B M ?

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/교육보존A/6	청구기호 658.802 I61	등록번호 111198525 (2회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 세종학술정보원/사회과학실(4층)/	청구기호 658.802 I61	등록번호 151130459	도서상태 대출가능	반납예정일	예약	서비스 B M ?

Internal marketing: directions for management (2회 대출)

소장정보

청구기호 브라우징

관련분야 인기자료

관련분야 신착자료