| 000 | 01053camuu2200265 a 4500 | |
| 001 | 000045294269 | |
| 005 | 20060920133942 | |
| 008 | 050204s2005 enka b 001 0 eng | |
| 010 | ▼a 2005270539 | |
| 020 | ▼a 0199271828 (pbk. : acid-free paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 050 | 0 0 | ▼a HF5415 ▼b .S275 2005 |
| 082 | 0 0 | ▼a 658.8 ▼2 22 |
| 090 | ▼a 658.8 ▼b S245m2 | |
| 100 | 1 | ▼a Sargeant, Adrian. |
| 245 | 1 0 | ▼a Marketing management for nonprofit organizations / ▼c Adrian Sargeant. |
| 246 | 3 | ▼a Marketing management for non-profit organizations |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Oxford ; ▼a New York : ▼b Oxford University Press, ▼c c2005. | |
| 300 | ▼a xv, 408 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Nonprofit organizations ▼x Marketing. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8 S245m2 | 등록번호 151212695 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. Its begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
정보제공 :
저자소개
애드리언 사전트(지은이)
웨스트 잉글랜드 대학교(University of the West of England)의 브리스톨 경영대학원(Bristol Business School)의 비영리 마케팅 교수이자, 인디애나 대학교 기부연구센터의 부교수로 재직 중이다.〈국제 비영리ㆍ자원 부문 마케팅 저널〉(International Journal of Nonprofit and Voluntary Sector Marketing)의 편집자이자, 옥스퍼드 출판사에서 발행한《비영리기관을 위한 마케팅 경영》(Marketing Management for Nonprofit Organisations)의 저자이기도 하다.