| 000 | 01117camuu22003258a 4500 | |
| 001 | 000045337189 | |
| 005 | 20070323165525 | |
| 008 | 050405s2005 nyu b 001 0 eng | |
| 010 | ▼a 2005009512 | |
| 020 | ▼a 0415347165 (paper back) | |
| 020 | ▼a 0415347157 (hard cover) | |
| 020 | ▼a 9780415347167 | |
| 035 | ▼a (KERIS)REF000011031953 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b A78 2005 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b A795b | |
| 100 | 1 | ▼a Arvidsson, Adam. |
| 245 | 1 0 | ▼a Brands : ▼b meaning and value in media culture / ▼c Adam Arvidsson. |
| 260 | ▼a New York : ▼b Routledge , ▼c 2005. | |
| 300 | ▼a 168 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Brand name products ▼x Marketing. |
| 650 | 0 | ▼a Brand name products ▼x Management. |
| 650 | 0 | ▼a Internet marketing. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 A795b | 등록번호 111408380 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on:
- consumption
- marketing
- brand management
- online branding
- the brand as informational capital.
Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
정보제공 :
목차
1. Introduction 2. Consumption 3. Marketing 4. Brand Management 5. Online Branding 6. The Brand as Informational Capital
정보제공 :