| 000 | 00000cam u2200205 i 4500 | |
| 001 | 000046203686 | |
| 005 | 20250722135309 | |
| 008 | 250721m20182019paua b 001 0 eng | |
| 010 | ▼a 2018017368 | |
| 020 | ▼a 9781522571162 (v. 1) | |
| 020 | ▼a 9781668430408 (v. 2) | |
| 020 | ▼z 9781522571179 (ebook) | |
| 035 | ▼a (KERIS)REF000018656757 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.1255 ▼b .B7173 2019 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 23 |
| 084 | ▼a 658.827 ▼2 DDCK | |
| 090 | ▼a 658.827 ▼b B817 | |
| 245 | 0 0 | ▼a Brand culture and identity : ▼b concepts, methodologies, tools, and applications / ▼c Information Resources Management Association, editor. |
| 260 | ▼a Hershey, PA : ▼b IGI Global, ▼c 2018-2019. | |
| 264 | 1 | ▼a Hershey, PA : ▼b IGI Global, ▼c [2018-2019] |
| 300 | ▼a 3 v. (xxi, 1556 p.) : ▼b ill. ; ▼c 29 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 504 | ▼a Includes bibliographical references and index. | |
| 520 | ▼a "This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--Provided by publisher. | |
| 650 | 0 | ▼a Branding (Marketing). |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Telemarketing. |
| 710 | 2 | ▼a Information Resources Management Association, ▼e editor. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.827 B817 2 | 등록번호 111913119 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |