| 000 | 01814camuu2200301 a 4500 | |
| 001 | 000045562017 | |
| 005 | 20091127110931 | |
| 008 | 090220s2009 nyua b 001 0 eng | |
| 010 | ▼a 2009007614 | |
| 020 | ▼a 9781576603505 (alk. paper) | |
| 035 | ▼a (KERIS)REF000015228854 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD69.B7 ▼b B733 2009 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b B819 | |
| 245 | 0 0 | ▼a Brands and branding / ▼c Rita Clifton ; with Sameena Ahmad ... [et al.]. |
| 260 | ▼a New York : ▼b Bloomberg Press , ▼c 2009. | |
| 300 | ▼a xvii, 284 p. : ▼b col. ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Branding (Marketing) |
| 650 | 0 | ▼a Brand name products ▼x Management. |
| 650 | 0 | ▼a Brand name products ▼x Forecasting. |
| 700 | 1 | ▼a Clifton, Rita. |
| 700 | 1 | ▼a Ahmad, Sameena. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 B819 | 등록번호 111555370 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |