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| 001 | 000045127685 | |
| 005 | 20250321091153 | |
| 008 | 041105s2003 enkac b 000 0 eng | |
| 015 | ▼a GBA3W4404 ▼2 bnb | |
| 020 | ▼a 0750659807 (pbk) : ▼c ?0.99 | |
| 040 | ▼a StDuBDS ▼d Uk ▼d 244002 ▼c 211009 ▼d 211009 | |
| 042 | ▼a ukblsr | |
| 082 | 0 4 | ▼a 658.827 ▼2 22 |
| 090 | ▼a 658.827 ▼b D278c3 | |
| 100 | 1 | ▼a De Chernatony, L. ▼q (Leslie). |
| 245 | 1 0 | ▼a Creating powerful brands / ▼c Leslie De Chernatony and Malcolm McDonald. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Oxford : ▼b Elsevier, ▼c 2003. | |
| 300 | ▼a xvii, 467 p. : ▼b ill., 1 port. ; ▼c 24 cm. | |
| 500 | ▼a Previous ed.: 1998. | |
| 650 | 0 | ▼a Product management. |
| 650 | 0 | ▼a Brand name products. |
| 700 | 1 | ▼a McDonald, Malcolm, ▼d 1938- ▼0 AUTH(211009)26252. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.827 D278c3 | 등록번호 151163026 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples.
The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:
* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points
* A powerful analysis of the key drivers of brand value
There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
* Comprehensive coverage of brand management
* Applications orientated, yet grounded on solid theory
* Frameworks organizing the principles of brand building
정보제공 :
저자소개
말콤 맥도날드(지은이)
영국 베드포드의 크랜필드 경영대학원 교수로서 마케팅 전략을 강의하고 있다. 풍부한 실무경험을 가지고 있으며, 전 세계에 걸쳐 마케팅 계획수립에 관련된 수많은 세미나와 워크샵을 운영하고 있다. 다양한 마케팅 주제로 30권 이상의 저서를 저술했다.
Leslie De Chernatony(지은이)