| 000 | 01049camuu22003014a 4500 | |
| 001 | 000045127666 | |
| 003 | DLC | |
| 005 | 20050915175901 | |
| 008 | 031022s2005 ilua b 001 0 eng | |
| 010 | ▼a 2003064200 | |
| 020 | ▼a 0072537744 (alk. paper) | |
| 020 | ▼a 0071111182 (international : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.13 ▼b .D846 2005 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b D912p2 | |
| 100 | 1 | ▼a Duncan, Tom ▼q (Thomas R.) |
| 245 | 1 0 | ▼a Principles of advertising & IMC / ▼c Tom Duncan. |
| 246 | 3 | ▼a Principles of advertising and IMC |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Chicago, IL : ▼b McGraw-Hill/Irwin , ▼c c2005. | |
| 300 | ▼a xxvii, 774 p. : ▼b col. ill. ; ▼c 29 cm. | |
| 440 | 4 | ▼a The McGraw-Hill/Irwin series in marketing |
| 500 | ▼a Revision of: IMC / Tom Duncan. 1st ed. 2002. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Brand name products ▼x Marketing ▼x Management. |
| 700 | 1 | ▼a Duncan, Tom ▼q (Thomas R.) ▼t IMC. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.827 D912p2 | 등록번호 111330409 (17회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.827 D912p2 | 등록번호 151163045 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.827 D912p2 | 등록번호 111330409 (17회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.827 D912p2 | 등록번호 151163045 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
정보제공 :
저자소개
톰 던컨(지은이)
<브랜드 커뮤니케이션>