| 000 | 00888camuu2200253 a 4500 | |
| 001 | 000001098362 | |
| 005 | 20040510104200 | |
| 008 | 030627s2004 nyua b 001 0 eng | |
| 020 | ▼a 0071403299 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 042 | ▼a pcc | |
| 049 | 0 | ▼l 151158147 |
| 050 | 0 0 | ▼a HD69.B7 ▼b .G738 2004 |
| 082 | 0 0 | ▼a 658.827 ▼2 21 |
| 090 | ▼a 658.827 ▼b G822b | |
| 100 | 1 | ▼a Gregory, James R. |
| 245 | 1 4 | ▼a The best of branding : ▼b best practices in corporate branding / ▼c James R. Gregory. |
| 260 | ▼a New York : ▼b McGraw-Hill, ▼c c2004. | |
| 300 | ▼a xvi, 224 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Brand name products ▼x Management ▼v Case studies. |
| 650 | 0 | ▼a Brand name products ▼x Marketing. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.827 G822b | 등록번호 151158147 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.
In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.
. .In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more.
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