HOME > 상세정보

상세정보

Branding iron : branding lessons from the meltdown of the US auto industry

Branding iron : branding lessons from the meltdown of the US auto industry (2회 대출)

자료유형
단행본
개인저자
Hughes, Charlie. Jeanes, William.
서명 / 저자사항
Branding iron : branding lessons from the meltdown of the US auto industry / Charlie Hughes, William Jeanes ; foreword by David E. Davis, Jr.
발행사항
Chicago, Ill. :   Racom Communications ,   c2007.  
형태사항
xiv, 263 p. : ill. ; 24 cm.
ISBN
1933199040 9781933199047
일반주기
Includes index.  
일반주제명
Automobiles -- Trademarks. Automobile industry and trade -- United States. Brand name products.
000 01167namuu2200349ia 4500
001 000045411982
005 20080104144734
008 061031s2007 ilua 001 0 eng d
020 ▼a 1933199040
020 ▼a 9781933199047
020 ▼z 0933199040
029 1 ▼a YDXCP ▼b 2484844
029 1 ▼a QBX ▼b qbi07001213
035 ▼a (OCoLC)74731356
040 ▼a GHG ▼c GHG ▼d BAKER ▼d YDXCP ▼d QBX ▼d BTCTA ▼d KUB ▼d 211009
043 ▼a n-us---
049 ▼a KUBA
050 4 ▼a HD9710.U52 ▼b H84 2007
082 0 4 ▼a 658.8/27 ▼2 22
090 ▼a 658.827 ▼b H893b
100 1 ▼a Hughes, Charlie.
245 1 0 ▼a Branding iron : ▼b branding lessons from the meltdown of the US auto industry / ▼c Charlie Hughes, William Jeanes ; foreword by David E. Davis, Jr.
260 ▼a Chicago, Ill. : ▼b Racom Communications , ▼c c2007.
300 ▼a xiv, 263 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Automobiles ▼v Trademarks.
650 0 ▼a Automobile industry and trade ▼z United States.
650 0 ▼a Brand name products.
700 1 ▼a Jeanes, William.
945 ▼a KINS
994 ▼a C0 ▼b KUB

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.827 H893b 등록번호 111451061 (2회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

관련분야 신착자료

김홍탁 (2026)
최원설 (2026)