| 000 | 01287camuu22003134a 4500 | |
| 001 | 000045404657 | |
| 005 | 20071203110608 | |
| 008 | 040211s2004 maua b 001 0 eng | |
| 010 | ▼a 2004002697 | |
| 020 | ▼a 1578517745 | |
| 020 | ▼a 9781578517749 | |
| 035 | ▼a (KERIS)REF000010030161 | |
| 040 | ▼a DLC ▼c DLC ▼d C#P ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b H647 2004 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b H758h | |
| 100 | 1 | ▼a Holt, Douglas B. |
| 245 | 1 0 | ▼a How brands become icons : ▼b the principles of cultural branding / ▼c Douglas B. Holt. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c c2004. | |
| 300 | ▼a xiii, 265 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 245-249) and index. | |
| 505 | 0 | ▼a What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Branding (Marketing) |
| 650 | 0 | ▼a Business names. |
| 650 | 0 | ▼a Popular culture. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.827 H758h | 등록번호 111457959 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 H758h | 등록번호 111445795 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |