| 000 | 01427camuu2200301 a 4500 | |
| 001 | 000045596034 | |
| 005 | 20100601171438 | |
| 008 | 100528s2006 vaua b 001 0 eng d | |
| 020 | ▼a 8763001721 | |
| 020 | ▼a 9788763001724 | |
| 035 | ▼a (OCoLC)69174547 | |
| 040 | ▼a TEF ▼c TEF ▼d NLGGC ▼d OHX ▼d YDXCP ▼d BAKER ▼d BTCTA ▼d W2U ▼d KUB ▼d 211009 | |
| 050 | 4 | ▼a HF1008 ▼b .J34 2006 |
| 082 | 0 4 | ▼a 658.827 ▼2 22 |
| 090 | ▼a 658.827 ▼b J23n2 | |
| 100 | 1 | ▼a Jaffe, Eugene D. |
| 245 | 1 0 | ▼a National image & competitive advantage : ▼b the theory and practice of place branding / ▼c Eugene D. Jaffe & Israel D. Nebenzahl. |
| 246 | 3 | ▼a National image and competitive advantage |
| 250 | ▼a 2nd ed. / ▼b 1. ed. | |
| 260 | ▼a Herndon, VA : ▼b Copenhagen Business School Press , ▼c 2006. | |
| 300 | ▼a 237 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [207]-234) and index. | |
| 505 | 0 | ▼a Introduction: Image, Images and imagination -- The theory of country brand and product images -- Monetizing brand and country image -- It's all in the eyes of the consumer -- Managing country of origin effects by the firm -- Managing country of origin effects by industry and government -- Legal aspects of country image. |
| 650 | 0 | ▼a Comparative advantage (International trade) |
| 650 | 0 | ▼a National characteristics. |
| 700 | 1 | ▼a Nebenzahl, Israel D. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 J23n2 | 등록번호 111582775 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
정보제공 :
저자소개
Eugene D. Jaffe(지은이)
<GMAT 11/E>
Israel D. Nebenzahl(지은이)