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Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

자료유형
단행본
개인저자
Drawbaugh, Kevin.
서명 / 저자사항
Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh.
발행사항
London ;   New York :   Reuters ,   c2001.  
형태사항
viii, 278 p., [16] p. of plates : ill. (some col.), ports. (some col.) ; 24 cm.
ISBN
0273650351
서지주기
Includes bibliographical references and index.
일반주제명
Brand name products. Brand choice.
000 00829camuu2200241 a 4500
001 000045301712
005 20061030102810
008 030408s2001 enkac b 001 0 eng d
015 ▼a GBA0-W0123
020 ▼a 0273650351
035 ▼a (KERIS)BIB000008636372
040 ▼a BDS ▼c BDS ▼d Uk ▼d 211009
082 0 4 ▼a 658.827 ▼2 21
090 ▼a 658.827 ▼b D767b
100 1 ▼a Drawbaugh, Kevin.
245 1 0 ▼a Brands in the balance : ▼b meeting the challenges to commercial identity / ▼c Kevin Drawbaugh.
260 ▼a London ; ▼a New York : ▼b Reuters , ▼c c2001.
300 ▼a viii, 278 p., [16] p. of plates : ▼b ill. (some col.), ports. (some col.) ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products.
650 0 ▼a Brand choice.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.827 D767b 등록번호 111383282 도서상태 대출가능 반납예정일 예약 서비스 B M

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