| 000 | 01230camuu2200313 a 4500 | |
| 001 | 000045373566 | |
| 005 | 20070730103151 | |
| 008 | 070104s2007 flua b 001 0 eng | |
| 010 | ▼a 2007060375 | |
| 015 | ▼a GBA694468 ▼2 bnb | |
| 020 | ▼a 0849383242 (alk. paper) | |
| 020 | ▼a 9780849383243 (alk. paper) | |
| 035 | ▼a (KERIS)REF000012957776 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d BAKER ▼d BTCTA ▼d C#P ▼d YDXCP ▼d DLC ▼d 244002 | |
| 050 | 0 0 | ▼a HD31 ▼b .B8543 2007 |
| 082 | 0 0 | ▼a 658.4012 ▼2 22 |
| 090 | ▼a 658.4012 ▼b B9791-7 | |
| 100 | 1 | ▼a Van Deusen, Cheryl A. |
| 245 | 1 0 | ▼a Business policy and strategy : ▼b the art of competition / ▼c Cheryl Van Deusen, Steven Williamson, Harold C. Babson. |
| 250 | ▼a 7th ed. | |
| 260 | ▼a Boca Raton, FL : ▼b Auerbach Publications , ▼c c2007. | |
| 300 | ▼a xix, 241 p. : ▼b ill. ; ▼c 25 cm. | |
| 500 | ▼a Rev. ed. of: Business policy and strategy / Robert G. Murdick [et al.]. 6th ed. Boca Raton, Fla. : St. Lucie Press, c2001. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Industrial management. |
| 700 | 1 | ▼a Williamson Steven A. |
| 700 | 1 | ▼a Babson, Harold C. |
| 740 | 0 | ▼a Business policy and strategy. 2001. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 B9791-7 | 등록번호 151233796 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.
By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.
Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.
Features
By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.
정보제공 :
목차
The Importance of Business Strategy & the External Business Environment. Critical Beginnings. Understanding Existing Strategy. Identification of Key Performance Measures.
Monitoring and Forecasting the Environment. Struggle for Survival and Prosperity. Functional Area - Organization Design and Structure. Functional Area -Strategic Marketing Issues. Functional Area-Financial Statements. Functional Area-Production and Operations Management. Functional Area - Human Resources. Management Information Systems.
Analyzing Global Business.
정보제공 :