| 000 | 02349camuu2200313 a 4500 | |
| 001 | 000045400984 | |
| 005 | 20071119132352 | |
| 008 | 060809s2007 ctua b 001 0 eng | |
| 010 | ▼a 2006026009 | |
| 015 | ▼a GBA671830 ▼2 bnb | |
| 020 | ▼a 0275992233 (alk. paper) | |
| 020 | ▼a 9780275992231 (alk. paper) | |
| 035 | ▼a (KERIS)REF000012763357 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d BAKER ▼d C#P ▼d YDXCP ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.126 ▼b .D57 2007 |
| 082 | 0 0 | ▼a 658.8/72 ▼2 22 |
| 090 | ▼a 658.872 ▼b D598 | |
| 245 | 0 0 | ▼a Direct marketing in action : ▼b cutting-edge strategies for finding and keeping the best customers / ▼c edited by Andrew R. Thomas ... [et al.]. |
| 260 | ▼a Westport, Conn. : ▼b Praeger Publishers , ▼c 2007. | |
| 300 | ▼a xiv, 218 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [195]-199) and index. | |
| 505 | 0 | ▼a What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson. |
| 650 | 0 | ▼a Direct marketing. |
| 650 | 0 | ▼a Target marketing. |
| 650 | 0 | ▼a Marketing ▼x Management. |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 | ▼a Thomas, Andrew R. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.872 D598 | 등록번호 111442592 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |