| 000 | 01199camuu22003254a 4500 | |
| 001 | 000045405377 | |
| 005 | 20071205094035 | |
| 008 | 071019s2007 enkab b 001 0 eng | |
| 010 | ▼a 2007281339 | |
| 015 | ▼a GBA728523 ▼2 bnb | |
| 020 | ▼a 9780521880817 (hbk.) | |
| 020 | ▼a 0521880815 (hbk.) | |
| 035 | ▼a (KERIS)REF000013664631 | |
| 040 | ▼a UKM ▼c UKM ▼d BAKER ▼d BTCTA ▼d YDXCP ▼d C#P ▼d DLC ▼d 244002 | |
| 042 | ▼a ukblcatcopy ▼a lccopycat | |
| 050 | 0 0 | ▼a HD30.28 ▼b .S6448 2007 |
| 082 | 0 4 | ▼a 658.4012 ▼2 22 |
| 090 | ▼a 658.4012 ▼b S772g | |
| 100 | 1 | ▼a Spulber, Daniel F. |
| 245 | 1 0 | ▼a Global competitive strategy / ▼c Daniel F. Spulber. |
| 260 | ▼a Cambridge : ▼b Cambridge University Press , ▼c 2007. | |
| 300 | ▼a xiv, 290 p. : ▼b ill., 1 map ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Strategic planning ▼v Case studies. |
| 650 | 0 | ▼a International business enterprises ▼x Management. |
| 650 | 0 | ▼a International business enterprises ▼x Management ▼v Case studies. |
| 650 | 0 | ▼a Competition, International. |
| 650 | 0 | ▼a Globalization ▼x Economic aspects. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 S772g | 등록번호 111544261 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 S772g | 등록번호 151244254 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 S772g | 등록번호 111544261 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 S772g | 등록번호 151244254 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.
정보제공 :
목차
List of figures; List of tables; Preface; Acknowledgements; Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Global competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: making global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizing for global competition; Conclusion.
정보제공 :