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Marketing theory 1st ed

Marketing theory 1st ed (1회 대출)

자료유형
단행본
개인저자
Maclaran, Pauline. Saren, Michael. Tadajewski, Mark.
서명 / 저자사항
Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
판사항
1st ed.
발행사항
Thousand Oaks, CA :   SAGE Publications ,   2008.  
형태사항
3 v. : ill. ; 25 cm.
총서사항
Sage library in marketing
ISBN
1847870007 (cased) 9781847870001
내용주기
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
일반주제명
Marketing.
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020 ▼a 9781847870001
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245 0 0 ▼a Marketing theory / ▼c edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
250 ▼a 1st ed.
260 ▼a Thousand Oaks, CA : ▼b SAGE Publications , ▼c 2008.
300 ▼a 3 v. : ▼b ill. ; ▼c 25 cm.
490 0 ▼a Sage library in marketing
505 0 0 ▼g v. 1. ▼t The development of marketing theory and its philosophical underpinnings -- ▼g v. 2. ▼t Major theoretical debates and contemporary issues in marketing theory -- ▼g v. 3. ▼t The impact of theory on representations of the consumer and the marketing organisation.
650 0 ▼a Marketing.
700 1 ▼a Maclaran, Pauline.
700 1 ▼a Saren, Michael.
700 1 ▼a Tadajewski, Mark.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8001 M345 1 등록번호 111472975 (1회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/교육보존A/6 청구기호 658.8001 M345 2 등록번호 111472976 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 3 소장처 중앙도서관/교육보존A/6 청구기호 658.8001 M345 3 등록번호 111472977 도서상태 대출가능 반납예정일 예약 서비스 B M

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