| 000 | 01184camuu2200337 a 4500 | |
| 001 | 000045472409 | |
| 005 | 20080922102347 | |
| 008 | 980907r19981994enka b 001 0 eng d | |
| 010 | ▼a 98232697 | |
| 015 | ▼a GB98-63863 | |
| 020 | ▼a 0471986070 (pbk.) | |
| 020 | ▼a 9780471986072 (pbk.) | |
| 035 | ▼a (KERIS)REF000004872937 | |
| 040 | ▼a Uk ▼c Uk ▼d DGU ▼d DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 050 | 0 4 | ▼a HD30.28 ▼b .N67 1998 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 22 |
| 090 | ▼a 658.4012 ▼b N849d | |
| 100 | 1 | ▼a Normann, Richard , ▼d 1943-. |
| 245 | 1 0 | ▼a Designing interactive strategy : ▼b from value chain to value constellation / ▼c Richard Normann and Rafael Ramirez. |
| 260 | ▼a Chichester, England ; ▼a New York : ▼b Wiley , ▼c c1998. | |
| 300 | ▼a xxi, 159 p. : ▼b ill. ; ▼c 23 cm. | |
| 500 | ▼a "Reprinted with revisions in paperback 1998"--T.p. verso. | |
| 504 | ▼a Includes bibliographical references (p. [150]-151) and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Industrial management. |
| 650 | 0 | ▼a Value. |
| 650 | 0 | ▼a Strategic planning ▼x Case studies. |
| 700 | 1 | ▼a Ramirez, Rafael , ▼d 1956- |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 N849d | 등록번호 111495158 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.
Strategie ist die Kunst der Wertschopfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Moglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleichermaßen diesen Wert in Gewinn umzusetzen. Geschrieben von fuhrenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde Markte und neue Technologien neue Moglichkeiten der Wertschopfung eroffnen.
Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, daß nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschopfungssystem. (09/98)
정보제공 :
목차
THE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESS TODAY.
Competitive Dominance in the World of Business.
Economies versus Sectors.
The Microprocessor.
VALUE CONSTELLATIONS.
SECTION A: CO-PRODUCTION.
What Is a Product?
Density of Offerings and Value Creation.
Examples of Co-Production.
The Customer's Customer.
What is a Business?
Shifting Activities Among Actors: Reconfiguration.
Innovative Co-Production Relationships.
.SECTION B: OFFERINGS AND VALUE-CREATION LOGICS.
The Micro Level--A First Look at Its Architecture.
From Value Chain to Value Constellation.
The Offering as Code Carrier.
Leverage.
Value-Creation Logics.
Inherent Dimensions of Offerings.
SECTION C: RECONFIGURATION.
What is Reconfiguration?
Why Reconfigure?
Examples of Reconfiguration.
The Need for Continuous Improvement: Reconfiguring as a Process.
ILLUSTRATIVE CASES.
Introduction.
Example 1: IKEA and the 'What'.
Example 2: Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'.
Example 3: Danish Pharmacists and their National Association and the 'How'.
Example 4: The Compagnie Générale des Eaux and the Suez Lyonnaise des Eaux: the Why'.
References.
Glossary.
Index.
정보제공 :