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This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the near future. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.

The Oxford Handbook of Strategy is a two-volume set on the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective. The first section, 'Approaches to Strategy', covers the history of the field, economic and organizational approaches, as well as more recent technology and knowledge-based approaches. The second section, 'Strategic Analysis and Formulation', looks in more detail at different strategic methods, as well as broader issues of organizational learning and strategy in service organizations.

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[Volume. 1]----------
CONTENTS
List of Figures = ⅶ
List of Tables = ⅹ
List of Boxes = xii
List of Contributors = xiii
Abbreviations = xix
1 Introduction to Volume Ⅰ : Competitive Strategy through Different Lenses / DAVID FAULKNER ; ANDREW CAMPBELL = 1
PART Ⅰ APPROACHES TO STRATEGY
 2 The History of Strategy and Some Thoughts about the Future / JOHN KAY ; PETER MCKIERNAN ; DAVID FAULKNER = 21
 3 The Boundary of the Firm / MARTIN SLATER = 47
 4 Evolutionary Theory / DAVID BARRON = 74
 5 Institutional Approaches to Business Strategy / RAY LOVERIDGE = 98
 6 The Strategic Management of Technology and Intellectual Property / DAVID J. TEECE = 132
 7 Strategy and Valuation / PETER JOHNSON = 167
 8 The Knowledge-Based View of the Firm / ROBERT M. GRANT = 197
PART Ⅱ COMPETITIVE STRATEGY
 9 Analysing the Environment / ROBERT PITKETHLY = 225
 10 Strategic Groups : Theory and Practice / JOHN MCGEE = 261
 11 Scenario Thinking and Strategic Modelling / R.G. COYLE = 302
 12 Analyzing Internal and Competitor Competences : Resources, Capabilities, and Management Processes / RON SANCHEZ = 344
 13 Dynamic Capabilities / STEPHEN TALLMAN = 372
 14 Formulating Strategy / CLIFF BOWMAN = 404
 15 Organizational Learning / JOHN CHILD = 437
 16 Strategy in Service Organizations / SUSAN SEGAL-HORN = 466
Index = 501
[Volume. 2]----------
CONTENTS
List of Figures = ⅶ
List of Tables = ⅹ
List of Boxes = xi
List of Contributors = xii
Abbreviations = xvii
17 Introduction to Volume Ⅱ : Corporate and International Strategy, Change, and Flexibility / ANDREW CAMPBELL ; DAVID FAULKNER = 1
PART Ⅲ CORPORATE STRATEGY
 18 Why Diversify? Four Decades of Management Thinking / MICHAEL GOOLD ; KATHLEEN LUCHS = 17
 19 The Rationale for Multi-SBU Companies / C.K. PRAHALAD ; YVES L. Doz = 43
 20 The Role of the Parent Company / ANDREW CAMPBELL = 72
 21 Mergers and Acquisitions : Motives, Value Creation, and Implementation / RICHARD SCHOENBERG = 95
 22 Cooperative Strategy : Strategic Alliances and Networks / DAVID FAULKNER = 118
PART Ⅳ INTERNATIONAL STRATEGY
 23 International Strategy / DAVID FAULKNER = 159
 24 Strategies for Multinational Enterprises / ALAN RUGMAN ; ALAIN VERBEKE = 183
 25 Globalization and the Multinational Enterprise / PETER BUCKLEY = 206
PART Ⅴ CHANGE
 26 Managing Strategic Change / RICHARD WHIPP = 237
 27 Turnarounds / PETER MCKIERNAN = 267
 28 Organizational Structure / RICHARD WHITTINGTON = 319
 29 Strategy Innovation / PETER J. WILLIAMSON = 349
PART Ⅵ FLEXIBILITY
 30 Game Theory in Strategy / J.H. POWELL = 383
 31 Strategy, Heuristics, and Real Options / BRUCE KOGUT ; NALIN KULATILAKA = 416
 32 Strategic Flexibility : Creating Dynamic Conipetitive Advantages / HENK W. VOLBERDA = 447
Index = 507