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Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate Environmental Responsibility (CER), a growing number of business organizations are claiming to be part of the solution rather than part of the problem. So, what is this emerging phenomenon of CER and what does it aspire to achieve? How pervasive is it and what are its implications for both business and the environment? This collection of essential articles and papers maps the development of the CER concept, traces the principal debates concerning its contribution to environmental protection, assesses the evidence as to what extent corporations are seeking to "do well be doing good" and explains why some companies have gone down this path when others, similarly situated, have been unwilling to do so. In essence, it asks: what has CER accomplished, what can it accomplish, and what is beyond its reach?

The essays in this volume map the development of the Corporate Environmental Responsibility (CER) concept, trace the principal debates concerning its contribution to environmental protection, assess the evidence as to what extent corporations are seeking to 'do well by doing good' and explain why some companies have gone down this path when others, similarly situated, have been unwilling to do so. In essence it asks: what has CER accomplished, what can it accomplish and what is beyond its reach.

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Contents: Introduction; Part I The Development of CER: the First-Generation Debates: A road map for natural capitalism, Amory B. Lovins, L. Hunter Lovins and Paul Hawken; A natural-resource-based view of the firm, Stuart L. Hart; Green and competitive: ending the stalemate, Michael E. Porter and Claas van der Linde; Toward a new conception of the environment-competitiveness relationship, Michael E Porter and Claas van der Linde; Ecological modernisation, ecological modernities, Peter Christoff; Towards the sustainable corporation: win-win-win business strategies for sustainable development, John Elkington; It's not easy being green, Noah Walley and Bradley Whitehead. Part II Second-Generation CER: Beyond the  Win-Win-Win/Win-Lose Dichotomy: When pollution prevention meets the bottom line, Linda Greer and Christopher van LA¶ben Sels; Environmental product differentiation: implications for corporate strategy, Forest L. Reinhardt; Market failure and the environmental policies of firms: economic rationales for 'beyond compliance' behavior, Forest Reinhardt; Is there a market for virtue? The business case for corporate social responsibility, David J. Vogel; Beyond the business case for corporate sustainability, Thomas Dyllick and Kai Hockerts; Strategy and society: the link between competitive advantage and corporate social responsibility, Michael E. Porter and Mark R. Kramer. Part III Ethics, Altruism and the Business Case for CER: Corporate social responsibility: an economic and public policy perspective, Paul R. Portney; The 4 faces of corporate citizenship, Archie B. Carroll; When it hits the fan, Edmund M. Burke; Environmental visibility: a trigger of green organizational response, Frances E. Bowen. Part IV How Real is CER? What the Evidence Tells Us: Why do firms adopt 'beyond compliance' environmental policies?, Aseem Prakash; Does it really pay to be green? An empirical study of firm environmental and financial performance, Andrew A. King and Michael J. Lenox; Developing environmental management strategies, Nigel Roome; Extending linear approaches to mapping corporate environmental behaviour, A. Ghobadian, H. Viney, J. Lui and P. James; Hitting the green wall, Robert D. Shelton. Part V Explaining Variation in CER: The meaning of greening: a plea for an organizational theory, Thomas N. Gladwin; The greening of the board room: how German companies are dealing with environmental issues, Ulrich Steger; Policy networks and firm behaviours: governance systems and firm responses to external demands for sustainable forest management, Benjamin Cashore and Ilan Vertinsky; Stage models of corporate 'greening': a critical evaluation, Anja Schaefer and Brian Harvey; The myth of best practices: the context dependence of 2 high-performing waste reduction programs, Peter B. Cebon. Part VI Towards an Interactive Model of CER: Social license and environmental protection: why businesses go beyond compliance, Neil Gunningham. Robert A. Kagan and Dorothy Thornton; Managerial interpretations and organizational context as predictors of corporate choice of environmental strategy, Sanjay Sharma; The new corporate social responsibility, Graeme Auld, Steven Bernstein and Benjamin Cashore; Globalization and the environment: strategies for international voluntary environmental initiatives, Petra Christmann and Glen Taylor; Name index.

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