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Essentials of strategic management 5th ed. (international ed.)

Essentials of strategic management 5th ed. (international ed.) (1회 대출)

자료유형
단행본
개인저자
Hunger, J. David, 1941-. Wheelen, Thomas L.
서명 / 저자사항
Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.
판사항
5th ed. (international ed.)
발행사항
Upper Saddle River :   Prentice Hall,   c2011.  
형태사항
206 p. : ill. ; 23 cm.
ISBN
0132478811 9780132478816
서지주기
Includes bibliographical references and index.
일반주제명
Strategic planning. CASE method.
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008 100305s2011 njua b 001 0 eng
020 ▼a 0132478811
020 ▼a 9780132478816
040 ▼d 244002
082 0 0 ▼a 658.4/012 ▼2 22
084 ▼a 658.4012 ▼2 DDCK
090 ▼a 658.4012 ▼b H936e5a
100 1 ▼a Hunger, J. David, ▼d 1941-.
245 1 0 ▼a Essentials of strategic management / ▼c J. David Hunger, Thomas L. Wheelen.
250 ▼a 5th ed. (international ed.)
260 ▼a Upper Saddle River : ▼b Prentice Hall, ▼c c2011.
300 ▼a 206 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Strategic planning.
650 0 ▼a CASE method.
700 1 ▼a Wheelen, Thomas L.

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컨텐츠정보

책소개

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.


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