| 000 | 00754camuu2200241 a 4500 | |
| 001 | 000001095653 | |
| 005 | 20031205165637 | |
| 008 | 030623s2003 enka 001 0 eng | |
| 015 | ▼a GBA2-U0168 | |
| 020 | ▼a 0631226095 : ▼c No price | |
| 020 | ▼a 0631226109(pbk.) | |
| 040 | ▼a StDuBDS ▼c StDuBDS ▼d Uk ▼d 244002 | |
| 049 | 0 | ▼l 151150771 |
| 082 | 0 4 | ▼a 658.4012 ▼2 21 |
| 090 | ▼a 658.4012 ▼b I31 | |
| 245 | 0 0 | ▼a Images of strategy / ▼c edited by Stephen Cummings and David Wilson. |
| 260 | ▼a Oxford : ▼b Blackwell, ▼c 2003. | |
| 300 | ▼a viii, 450 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 700 | 1 | ▼a Cummings, Steve. |
| 700 | 1 | ▼a Wilson, David. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.4012 I31 | 등록번호 151150771 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
- An innovative and multi-functional approach to strategic management.
- Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
- Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
- Includes case examples to illustrate the chapters.
- Provides further reading sections and student questions
- Written by a team of top management scholars with many years of successful MBA teaching experience.
Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
New feature
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex.
Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
정보제공 :
저자소개
David Wilson(엮은이)
<Kaplan AP Chemistry 2006>
Steve Cummings(엮은이)
목차
Notes on Contributors.
Preface: Stephen Cummings, David Wilson and Robin Wensley.
1. Images of Strategy: Stephen Cummings and David Wilson.
2. Strategy as Ethos: Stephen Cummings.
3. Strategy as Organizing: Karen Legge.
4. Strategy as Intention and Anticipation: Robin Wensley.
5. Strategy as Orchestrating Knowledge: John McGee.
6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell.
7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson.
8. Strategy as Exploration and Interconnection: Duncan Angwin.
9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings.
10. Strategy as Process, Power and Change: Andrew Pettigrew.
11. Strategy as Marketing: Peter Doyle.
12. Strategy as Numbers: Chris Smith.
13. Strategy as Decision Making: David Wilson.
Afterword: Gibson Burrell.
Index.
정보제공 :